Swot Analysis of Ebay

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Swot Analysis of Ebay

Date : May 9, 2013
Strategic Management
SWOT analysis of eBay
Company : eBay Inc.

Introduction

eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay, including antiques, toys, books, computers, sports and electronics, amongst many others.
In this assignment, I will perform a SWOT analysis of the company, then I will outline the strategies pursued by eBay.

Company background (sources : ebay – wikipedia)

|Name |eBay Inc. |
|Industries served |Internet, Online retailing |
|Geographic areas served |Worldwide |
|Headquarters |U.S. |
|Current CEO |John Donahoe |
|Revenue |$ 14.07 billion (2012) |
|Profit |$ 2.60 billion (2012) |
|Employees |27,770 (2012) |
|Main Competitors |Amazon.com, Craigslist, Ubid, eBid Auctions, Google, Overstock.com |

SWOT analysis of eBay – 2013

(sources : http://www.strategicmanagementinsight.com/swot-analyses/ebay-swot-analysis.html )
Strengths :

1. World’s largest internet marketplace. eBay has more than 150

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