Xbox
Microsoft Xbox
Xbox
Outline
Executive Summary Page 3
Situation Analysis Page 3
Market Summary Page 3 - 5
SWOT Analysis Page 5 - 6
Competition Page 6
Marketing Strategy Page 6
Marketing Objectives Page 7
Financial Objectives Page 7
Positioning Page 7
Marketing Mix Page 7
Marketing Research Page 7 - 8
Controls Page 8
Marketing Plan Summary Page 8 - 9
Works Cited Page 10
Executive Summary
Microsoft Xbox is a company that makes games, gaming systems and accessories. The use of these systems has risen dramatically over the years and the people that use them are always looking for a new great game or accessory to go with it. Also, Microsoft Xbox has launched the new Xbox 360 Elite, the most elite gaming system available today. Back in November 2005, when Xbox 360 first hit the shelves, it was just the beginning. Although the console itself has not changed, the number of games available for it has risen exponentially. You can also play many regular Xbox games, designed for the first Xbox, that have backward compatibility with Xbox 360. More than 200 Xbox games work well on Xbox 360. That increases the total number of games available for the Xbox 360 to over 300, and still growing!
Situation Analysis
The Xbox has been around for awhile and the gaming system, games and accessories have been well received and the market is continuing to grow. The marketing will be key in continuing product loyalty, growth of the customer base and keeping on top of the growing market.
Market Summary
The Microsoft Xbox’s market consist mostly of hard-core gamers, typically males ages 17 to 24, although Microsoft Xbox has started to market to women as well. Microsoft Xbox is trying to appeal to a wider variety of consumers and to understand what there needs are so they can better communicate with them.
Target Markets
Males ages 17 – 24
Looking to target women
Xbox
Outline
Executive Summary Page 3
Situation Analysis Page 3
Market Summary Page 3 - 5
SWOT Analysis Page 5 - 6
Competition Page 6
Marketing Strategy Page 6
Marketing Objectives Page 7
Financial Objectives Page 7
Positioning Page 7
Marketing Mix Page 7
Marketing Research Page 7 - 8
Controls Page 8
Marketing Plan Summary Page 8 - 9
Works Cited Page 10
Executive Summary
Microsoft Xbox is a company that makes games, gaming systems and accessories. The use of these systems has risen dramatically over the years and the people that use them are always looking for a new great game or accessory to go with it. Also, Microsoft Xbox has launched the new Xbox 360 Elite, the most elite gaming system available today. Back in November 2005, when Xbox 360 first hit the shelves, it was just the beginning. Although the console itself has not changed, the number of games available for it has risen exponentially. You can also play many regular Xbox games, designed for the first Xbox, that have backward compatibility with Xbox 360. More than 200 Xbox games work well on Xbox 360. That increases the total number of games available for the Xbox 360 to over 300, and still growing!
Situation Analysis
The Xbox has been around for awhile and the gaming system, games and accessories have been well received and the market is continuing to grow. The marketing will be key in continuing product loyalty, growth of the customer base and keeping on top of the growing market.
Market Summary
The Microsoft Xbox’s market consist mostly of hard-core gamers, typically males ages 17 to 24, although Microsoft Xbox has started to market to women as well. Microsoft Xbox is trying to appeal to a wider variety of consumers and to understand what there needs are so they can better communicate with them.
Target Markets
Males ages 17 – 24
Looking to target women
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