Sun Life Financial Case Report
SUN LIFE FINANCIAL CASE REPORT
For: teacher X
Corporate strategy
By:
Sébastien
Younes
Table of content
Table of content 3
1. Executive Summary 4
2. Introduction 4
2.1. Company background 4
2.2. Sun Life Financial Involvement in China 5
3. Definition of the problem 6
4. Description of the procedure to solve the problem 7
5. The research 8
5.1. The main implications of the resource-based view 8
5.2. The competence based perspective of strategic management 10
5.3. The strategic logic 11
5.4. The business and the organization concept 11
The business concept 11
The organization concept 12
5.5. The core process 13
6. Environmental analysis 14
6.1. The swot 14
Strengths 14
Weaknesses 14
Opportunities 15
Threats 15
6.2. The PEST 16
Political factors 16
Economic factors 16
Social factors 16
Technological factors (information gathered from internet dating 2005) 17
7. The attractiveness of the Chinese market 17
The Market 17
The people 18
8. Internal Strategies VS Operation China 18
9. Results and Conclusions 19
9.1. (Dis)Advantages Entry Strategies +City Choices 19
Entry Strategies 19
City Choice 20
9.2. Governmental Relations & Joint Venture Management 21
10. Recommendations 22
11. Bibliography 22
1. Executive Summary
For the course of corporate strategy we had to make a report dealing with the problem of Sub Life Financial entry into the Chinese market.
In this report we will deal with several topics related to the corporate strategy course and we based our theory upon the literature of this course. The book that was taken to base our theory is "the new strategic management" of Ron Sanchez and Aimé Heene.
After a long analysis of the case we came up with a recommendation of having a full speed approach and choosing Shanghai as city to enter the Chinese market.
2. Introduction
2.1. Company background
Sun Life Financial of Canada began in 1865, Montreal, selling insurance policies to Canadians in the process of
For: teacher X
Corporate strategy
By:
Sébastien
Younes
Table of content
Table of content 3
1. Executive Summary 4
2. Introduction 4
2.1. Company background 4
2.2. Sun Life Financial Involvement in China 5
3. Definition of the problem 6
4. Description of the procedure to solve the problem 7
5. The research 8
5.1. The main implications of the resource-based view 8
5.2. The competence based perspective of strategic management 10
5.3. The strategic logic 11
5.4. The business and the organization concept 11
The business concept 11
The organization concept 12
5.5. The core process 13
6. Environmental analysis 14
6.1. The swot 14
Strengths 14
Weaknesses 14
Opportunities 15
Threats 15
6.2. The PEST 16
Political factors 16
Economic factors 16
Social factors 16
Technological factors (information gathered from internet dating 2005) 17
7. The attractiveness of the Chinese market 17
The Market 17
The people 18
8. Internal Strategies VS Operation China 18
9. Results and Conclusions 19
9.1. (Dis)Advantages Entry Strategies +City Choices 19
Entry Strategies 19
City Choice 20
9.2. Governmental Relations & Joint Venture Management 21
10. Recommendations 22
11. Bibliography 22
1. Executive Summary
For the course of corporate strategy we had to make a report dealing with the problem of Sub Life Financial entry into the Chinese market.
In this report we will deal with several topics related to the corporate strategy course and we based our theory upon the literature of this course. The book that was taken to base our theory is "the new strategic management" of Ron Sanchez and Aimé Heene.
After a long analysis of the case we came up with a recommendation of having a full speed approach and choosing Shanghai as city to enter the Chinese market.
2. Introduction
2.1. Company background
Sun Life Financial of Canada began in 1865, Montreal, selling insurance policies to Canadians in the process of