Preview

Subliminal Messages Paper

Powerful Essays
Open Document
Open Document
1165 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Subliminal Messages Paper
Subliminal messages impact on our behavior
Psychology paper
Sofia Ababou 55445

Abstract

Subliminal messages are tools that are used in daily life without people noticing them. It corresponds to words, sounds, or even images that impact people’s behavior and thoughts. Because of subliminal messages, people act and think a way they consciously wouldn’t. So far, scientists have stated that subliminal messages are very manipulative and persuasive. In this paper, we will discuss the biopsychosocial effect of subliminal messages and their impact and effectiveness on behavior.

Subliminal messages are defined by scientists as visual or oral messages that go to our subconscious mind first. Afterwards, they may go to our conscious but it is not often the case. However, some researches have found that subliminal messages do not impact behavior at all and that people are not influenced by this type of message (Schlaghecken, F. et al., 2004). On the other hand, very recent researches have shown the contrary. Let’s explore the biopsychosocial aspects of subliminal messages in order to debate about their validity.

Many old experiments demonstrated the inefficiency of subliminal messages. To illustrate, doctors Margaret Treimer and Michael Simonson from the Iowa State University presented a study to examine the impact of subliminal messages on weight loss. They made two healthy and physically active groups of people watch two different videos about hypno-vision weight loss daily during thirty days. The purpose was to watch their FIR(Food Intake Recall) and also their FEAT( Food and Exercise Attitude Test) and to compare them at the end of the experiment. The first video contained vocal and visual subliminal messages and the other was the same concerning its content but without subliminal messages. By the end of the month, they observed a meaningless difference in FIR and FEAT between the two groups of people. They concluded that subliminal messages had no



References: Treimer, M., Simonson, M. (1988). Subliminal messages, Persuasion, and Behavior Change. The journal of Social Psychology. 1-12. Lowery, B.S., Eisenberger, N.L., Hardin, D.H., Sinclair, S. (2007). Long-term Effects of Subliminal Priming on Academic Performance. Research paper Series Stanford Graduate University. 151–157 Brooks, S.J., Savov V., Allzén, E., Benedict C., Fredriksson, R., Schiöth, HB. (2012). Exposure to subliminal arousing stimuli induces robust activation in the amygdala, hippocampus, anterior cingulate, insular cortex and primary visual cortex: a systematic meta-analysis of fMRI studies. Neurolmage. 2962–2973. Schlaghecken, F., Eimer, M. (2004). Subliminal stimuli can bias 'free ' choices between response alternatives. Psychonomic Bulletin & Review. 463–468. Bahador, Bahrami., (2007). Subliminal images impact on brain. One minute world news. Froufe, M., Schwartz, Cecilia. (2011). Subliminal messages for Increasing Self Esteem : Placebo Effect. The Spanish Journal of Psychology. 19-23.

You May Also Find These Documents Helpful

  • Good Essays

    Persuasion is first achieved through an account of an anonymous driver, who made the mistake of only keeping track of the surrounding cars, “[He] was looking out for the other cars. [He did not] see the mother and the child in the crosswalk.” The record serves as the heading of the poster, catching the attention of viewers by acting as a short visual. As the individual speaks, a sense of regret, sorrow, and misfortune can be detected in his words.…

    • 304 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Platoweb Study Guide

    • 1142 Words
    • 5 Pages

    We are bombarded daily with persuasive messages—from food boxes to junk mail. They combine both visual and oral techniques to persuade an audience. Stop and think about the effects that the messages have on you, your friends, and your family.…

    • 1142 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    | Book Summary and Critique: The Hidden Persuaders Summary of THE HIDDEN PERSUADERS by Vance Packard 1. The Depth Approach. This book is about the large-scale -- and sometimes impressively successful -- efforts to use insights from psychiatry and the social sciences (and provided all too willingly by cooperative psychologists and social scientists) to channel our unthinking habits, our purchasing decisions, and our thought processes. The use of mass psychoanalysis to guide campaigns of persuasion has become the basis of a multimillion dollar industry. Some of the attempted manipulation is simply amusing. Some of it is disquieting, particularly when viewed us a portent of more intensive and effective efforts that may lie ahead.…

    • 5072 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Sometimes when we are watching an advertisement, we are stimulated by the message being conveyed by the advertisement. However, sometimes we do not care about the content of the message that is being delivered, instead, we start to focus on the communicators’ appearance and presence. There are two different routes to effective and successful persuasion being discussed under the elaboration…

    • 1428 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Media companies have mastered the art of subliminal messaging and it seems to be very effective. A pioneer of the psychological effects on consumers would be John Watson who by taking his knowledge of behaviorism and applying it to the advertising field, helped companies increase sales, “Watson concluded that sales could be influenced by manipulating the images associated with brand names (Hergenhahn & Henley, 2014).” With every commercial I see, especially those that are trying to sale beauty, the person(s) in the advertisements are either famous or have the same body features.…

    • 197 Words
    • 1 Page
    Good Essays
  • Satisfactory Essays

    Psyc 312

    • 642 Words
    • 3 Pages

    mere exposure effect: the finding that the more exposure we have to a stimulus, the more apt we are to like it…

    • 642 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Department of Psychology, University of North Carolina at Chapel Hill, North Carolina, U.S.A. Department of Psychology, University of Miami, Miami, Florida, U.S.A.…

    • 1185 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Syllabus

    • 827 Words
    • 4 Pages

    American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.…

    • 827 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Cognitive Processes Paper

    • 964 Words
    • 4 Pages

    Subliminal Perception is a manipulation of thoughts, attitudes, and a behavior which is observes by their awareness of stimulus. Since there is some controversy, there is adequate evidence on how observer’s response can be affected by the stimuli in which they claim how they have not seen. The cognitive psychologist is not predominantly devastating, but the media and the public has responded several times to the notion of subliminal perception. Most people do not think of being subliminal manipulation but we need to determine whether the conditions are reflected within the product. So now each individual is control into purchasing these items without knowing how they were manipulated into making…

    • 964 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Ethical Behavior

    • 1093 Words
    • 5 Pages

    Seiter, John E., and Gass, Robert H. (2004), Perspectives on Persuasion, Social Influence, and Compliance Gaining, Boston, Massachusetts: Pearson Education, Inc.…

    • 1093 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Literature throughout history has consistently illustrated one undeniable downfall to the human race: temptation. Whether is comes in the form of a beautiful women or a bottle of wine, the power these temptations have over the brain is overwhelming. In today’s society, the idea of persuasion through temptation has been employed excessively: companies use flashy dresses, exotic locations, and sexual innuendos to attract the attention of the buyers. The connotations of these items can convince a buyer to pursue this portrayed lifestyle, whether that means attending a new clue, buying a specific brand of alcohol, or…

    • 1797 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Life-Span Development

    • 3936 Words
    • 16 Pages

    Hetherington, E. M., Bridges, M., & Insabella, G. M. (1998). What matters? what does not. Am Psychol, 53, 167-184.…

    • 3936 Words
    • 16 Pages
    Best Essays
  • Better Essays

    The definition of subliminal is to exist or operate below the threshold of consciousness or employing stimuli insufficiently intense to produce a discrete sensation but often being or designed to be intense enough to influence the mental processes or the behavior of the individual. Subliminal messages, on the other hand, are messages which your conscious mind does not have enough time to process, yet you understand on a subconscious level. They are things that we never think about, yet they are messages that we can understand. The way they affect our brain is a phenomenon that has puzzled scientists for years. The subliminal messages often derive from entrepreneurs who offer recordings that speak directly to our brains. Such examples being to help us lose weight, stop smoking, or help with improving our memories. Subliminal messages are quick to the point that the conscious mind does not recognize them. They rarely last more than a second or two. Because of this, the conscious mind does not have enough time to figure them out. These messages claim two assumptions. The first assumption is that we can unconsciously sense the subliminal stimuli. The second is that we can unconsciously sense stimuli without our awareness which have astonishingly suggestive influences. In some sense we can. The question is whether or not we can sense these messages and how they affect our behavior.…

    • 1120 Words
    • 5 Pages
    Better Essays
  • Good Essays

    According to the financial definition, a recession is a significant decline in activity spread across the economy, lasting longer than a few months. It is visible in industrial production, employment, real income, and wholesale-retail trade. The technical indicator of a recession is two consecutive quarters of negative economic growth as measured by a country's GDP. (Dictionary.com) A less official and more realistic definition of an economic recession is the social perception of the state of the economy at a given time. The collective beliefs of the public, mainly businesses and consumers, drive the social perception of whether things are seen as positive or negative. Unfortunately there are social perception errors at play, often driven by the media, which influence the confidence to spend and effect the direction the economy will move.…

    • 1003 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The Merriam-Webster Dictionary (1974) defines Subliminal as, “existing or functioning outside the area of conscious awareness” (p.681). We are unaware how the messages are conveyed to us. They are usually hidden in pictures or flashed so quickly across a TV screen our conscious mind cannot even see them. A 1950’s print advertisement for Ballantine Ale is a great example. It shows four women and two men flirting and having drinks. One of the women is tilting her head back laughing, with a drink in her hand, as though she is going to pour it down the front of her. Another woman is sitting on her crossed leg and…

    • 918 Words
    • 4 Pages
    Good Essays

Related Topics