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SAP NetWeaver BI as Enterprise Data Warehouse
Platform
Jürgen Herzog
Head of Competence Center Business Intelligence
Global IT adidas Group juergen.herzog@adidas-group.com Tel.: +49 9132 84 4886
Mobile: +49 160 884 4886
1

AGENDA

History
Strategy
Organization & Processes (IT and Business)
Technical Architecture
Business Performance Management (“From What & Where to Why”)

2

HISTORY

…

Local ERP and BI Systems per Country

2002 First SAP BW project, managed by consulting firm. Executed as a data mart project.
2004 Start of BI Foundation with 3 people and “Order Backlog Pilot”.
2005 Second pilot project “Replacement of local BI Italy Solution” started in combination with R/3 rollout.
2006 Implementation of the BI Competence Center in Global IT and EMEA Business.
2007 Start rollout of BI to Region ASIA; start of several initiatives for Global Operations
2008 Start with Reebok, starting with US, further global projects
2009 Planned to move from project into release mode … start rollout to Latin America …

BI is a journey! Each step brings new challenges and requires attention on dedicated topics! 3

ADIDAS BI STRATEGY
Mission and Strategy
Mission
Provide every decision-maker the information he needs to make fact based decisions. Provide the information in an easy to access and easy to understand way. Provide accurate, timely and consistent information across all business functions, geographies and also across all levels of aggregation.

Strategy
Implementation of an Enterprise Business Intelligence Strategy using an Enterprise
Data Warehouse Approach using One Global BI System which contains (a) the highest level of detail of available transactional data, (b) consistent master data, (c) is used for strategic analysis as well as for (d) operational decision making. Physical represented by one Global Wholesale SAP BW and one Global Point of Sales
SAP BW System.

4

ADIDAS BI STRATEGY
Prerequisite for


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