Strengths And Swot Analysis Of Bradbury's
Strengths
Strengths come from assessing the company’s resources and capabilities. Which means the unique advantage BWW have.
We compare the menu from Croxley, Green Turtle and BWW(Westbury) then find that the chicken wings price of BWW(Westbury) is substantially lower than competitors. What’s more, COR charge for the carrot and celery, Green Turtle just provide free celery. However, the BWW(Westbury) provide both carrot and celery for free. Base on the comments from Yelp and Google, we can figure that 13% of consumer point out the sauces are impress. Croxley just have 4 kind of sauce for their chicken wings. Green turtle is better, they have 12 kind of sauce. BWW have 16 kind of sauce and 5 kind of seasoning. So we thought the price and the …show more content…
Which means the disadvantage BWW should improved and avoided.be
The biggest weakness of BWW(Westbury) is their inefficiency and ineffective service. From the review data, there are 25% of consumer use “terrible”, “bad” and “unprofessional” to describe the service of BWW(Westbury). However, 5% of consumer use “ excellent ” to describe the service. The annual report of BWW said that “We had approximately 6,100 full-time and 37,900 part-time Team Members”. The ratio of bad service to good service is approximately equal to the ratio of full-time team members to part-time team members.
The second weakness of BWW is their unhealthy menu. A report from shows that “The Coca-Cola Company today reported its fourth straight quarter of declining sales as calorie-conscious consumers move away from sugary sodas.”(Ken Shepherd (2016, April 20). Health conscious consumers are killing Coca-Cola sales. The Washington time. Retrieved from http://www.washingtontimes.com/news/2016/apr/20/health-conscious-consumers-are-killing-coca-cola-s) Actually, that is a signal that consumers are increasingly focused on personal health. …show more content…
A recent research from Duke Clinical Research Institute showed that the fraction of adolescents with severe obesity — a body mass index of 40 or greater — has more than doubled from 0.9 percent in 1999 to 2.4 percent in 2013 and 2014(Skinner, A. C., Perrin, E. M. and Skelton, J. A. (2016), Prevalence of obesity and severe obesity in US children, 1999-2014. Obesity, 24: 1116–1123). These data show that over 6 million children and adolescents could suffer from severe obesity. (Despite efforts, childhood obesity remains on the rise). Another research showed that the high-educated parents were more likely to taking action to prevent unhealthy weight gain in their children by regulate dietary intake(Crawford, D., Timperio, A., Telford, A., & Salmon, J. (2006). Parental concerns about childhood obesity and the strategies employed to prevent unhealthy weight gain in children. Public health nutrition, 9(07), 889-895.). Although BWW have kids meal on their menu, we thought they should pay more attention on that. All the kids menu are just smaller size of chicken wings or tenders with apple slices. BWW should improve their menu and bring some real healthy meals for
Strengths come from assessing the company’s resources and capabilities. Which means the unique advantage BWW have.
We compare the menu from Croxley, Green Turtle and BWW(Westbury) then find that the chicken wings price of BWW(Westbury) is substantially lower than competitors. What’s more, COR charge for the carrot and celery, Green Turtle just provide free celery. However, the BWW(Westbury) provide both carrot and celery for free. Base on the comments from Yelp and Google, we can figure that 13% of consumer point out the sauces are impress. Croxley just have 4 kind of sauce for their chicken wings. Green turtle is better, they have 12 kind of sauce. BWW have 16 kind of sauce and 5 kind of seasoning. So we thought the price and the …show more content…
Which means the disadvantage BWW should improved and avoided.be
The biggest weakness of BWW(Westbury) is their inefficiency and ineffective service. From the review data, there are 25% of consumer use “terrible”, “bad” and “unprofessional” to describe the service of BWW(Westbury). However, 5% of consumer use “ excellent ” to describe the service. The annual report of BWW said that “We had approximately 6,100 full-time and 37,900 part-time Team Members”. The ratio of bad service to good service is approximately equal to the ratio of full-time team members to part-time team members.
The second weakness of BWW is their unhealthy menu. A report from shows that “The Coca-Cola Company today reported its fourth straight quarter of declining sales as calorie-conscious consumers move away from sugary sodas.”(Ken Shepherd (2016, April 20). Health conscious consumers are killing Coca-Cola sales. The Washington time. Retrieved from http://www.washingtontimes.com/news/2016/apr/20/health-conscious-consumers-are-killing-coca-cola-s) Actually, that is a signal that consumers are increasingly focused on personal health. …show more content…
A recent research from Duke Clinical Research Institute showed that the fraction of adolescents with severe obesity — a body mass index of 40 or greater — has more than doubled from 0.9 percent in 1999 to 2.4 percent in 2013 and 2014(Skinner, A. C., Perrin, E. M. and Skelton, J. A. (2016), Prevalence of obesity and severe obesity in US children, 1999-2014. Obesity, 24: 1116–1123). These data show that over 6 million children and adolescents could suffer from severe obesity. (Despite efforts, childhood obesity remains on the rise). Another research showed that the high-educated parents were more likely to taking action to prevent unhealthy weight gain in their children by regulate dietary intake(Crawford, D., Timperio, A., Telford, A., & Salmon, J. (2006). Parental concerns about childhood obesity and the strategies employed to prevent unhealthy weight gain in children. Public health nutrition, 9(07), 889-895.). Although BWW have kids meal on their menu, we thought they should pay more attention on that. All the kids menu are just smaller size of chicken wings or tenders with apple slices. BWW should improve their menu and bring some real healthy meals for