Strategy Planning
MGT6303 Strategic Management
MGT6303 Strategic Management
SEGI University (KP/JPS/DFT/US/B36)
No.9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara, PJU 5, 47810 Petaling Jaya, Selangor Tel: +603 61452777 Fax: +603 61452616 Website: www.segi.edu.my
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MGT6303 Strategic Management
Table of Contents
Knowledge-based outcome Main and Supporting Text Selected Reading Study Schedule Assignments About This Study Book Part 1 Strategic Position Module 1 Introduction Module 2 Organisation Environment Module 3 Strategic Capability Module 4 Organisation Purpose Part 2 Strategic Choice Module 5 Business Strategy Module 6 Corporate Strategy Module 7 Globalisation and Alliance Part 3 Strategy in Action Module 8 Strategy Process Module 9 Strategy Configuration Module 10 Strategic Change 62 52 52 58 32 34 38 43 2 2 2 3&4 5 6&7 18 18 16 21 28
References
66
1
MGT6303 Strategic Management Knowledge-based Outcomes: 1. Learning the various theories of strategic management 2. Analysis of the organisational external and internal environment and how this affect strategic formulation 3. The options available and how to apply these options 4. Strategic management in today’s environment 5. Techniques in implementation of organisation strategy
Main Text: 1. Johnson, G., Scholes, K. and Whittington, R., 2008, Exploring Corporate Strategy. 8th ed., Prentice Hall, Harlow, Essex. 2. De Wit, B. and Meyer, R., 2004, Strategy: Process, Content, Context, 3rd ed. Thomson, Bedford Row, London. Supporting Text: 1. Ansoff, I. and McDonnell, E. 1990. Implementing Strategic Management, 2nd ed., Prentice Hall, Hemel Hemstead, Hertfordshire. 2. Stacy, R. D. 2007, Strategic Management and Organisational Dynamics: The Challenge of Complexity, Prentice Hall, Harlow 3. Hill, C. W. L. Jones, G. R. and Galvin, P., 2004, Strategic Management: An Integrated Approach, John Wiley & Sons, Milton, Queensland 4. David F. R., 2004 Strategic Management, Macmillan, New York, NY 5.
MGT6303 Strategic Management
SEGI University (KP/JPS/DFT/US/B36)
No.9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara, PJU 5, 47810 Petaling Jaya, Selangor Tel: +603 61452777 Fax: +603 61452616 Website: www.segi.edu.my
0
MGT6303 Strategic Management
Table of Contents
Knowledge-based outcome Main and Supporting Text Selected Reading Study Schedule Assignments About This Study Book Part 1 Strategic Position Module 1 Introduction Module 2 Organisation Environment Module 3 Strategic Capability Module 4 Organisation Purpose Part 2 Strategic Choice Module 5 Business Strategy Module 6 Corporate Strategy Module 7 Globalisation and Alliance Part 3 Strategy in Action Module 8 Strategy Process Module 9 Strategy Configuration Module 10 Strategic Change 62 52 52 58 32 34 38 43 2 2 2 3&4 5 6&7 18 18 16 21 28
References
66
1
MGT6303 Strategic Management Knowledge-based Outcomes: 1. Learning the various theories of strategic management 2. Analysis of the organisational external and internal environment and how this affect strategic formulation 3. The options available and how to apply these options 4. Strategic management in today’s environment 5. Techniques in implementation of organisation strategy
Main Text: 1. Johnson, G., Scholes, K. and Whittington, R., 2008, Exploring Corporate Strategy. 8th ed., Prentice Hall, Harlow, Essex. 2. De Wit, B. and Meyer, R., 2004, Strategy: Process, Content, Context, 3rd ed. Thomson, Bedford Row, London. Supporting Text: 1. Ansoff, I. and McDonnell, E. 1990. Implementing Strategic Management, 2nd ed., Prentice Hall, Hemel Hemstead, Hertfordshire. 2. Stacy, R. D. 2007, Strategic Management and Organisational Dynamics: The Challenge of Complexity, Prentice Hall, Harlow 3. Hill, C. W. L. Jones, G. R. and Galvin, P., 2004, Strategic Management: An Integrated Approach, John Wiley & Sons, Milton, Queensland 4. David F. R., 2004 Strategic Management, Macmillan, New York, NY 5.