Corporate and Global Strategy: Strategic Management
Final Year Core Unit
Corporate & Global Strategy
Hemis Code: 5J3060
UNIT HANDBOOK
2011/2012
Tutors:
Maria Allen
Room 901d
0161 247 6527
m.allen@mmu.ac.uk
Carole Forbes
Room 901a
0161 247 3830
c.forbes@mmu.ac.uk
Dr. Panagiotis Kokkalis
Room 808a
0161 247 6641
p.kokkalis@mmu.ac.uk
Rationale
Strategic management has become an integral mechanism for firms operating in the global economy, which is characterised by its high level of integration and cross-national operation. Strategic management issues relate to all aspects of an organisation, including its relationship with the environment and its internal processes. Accordingly, a vast amount of research has been conducted and published in the academic field of strategic management. Yet, far from showing a consensus, this literature is populated by a diversity of approaches, schools of thoughts, and paradigms. Understanding strategic management entails studying traditional and orthodox approaches to achieving and sustaining competitive advantage, as well as evaluating new and innovative ways of organising and strategising in a global environment.
Aims * To provide insights into the concepts relating to corporate and global strategy in the context of multinational, international and small to medium enterprises * To identify the impact of micro and macro influences on organisational strategising * To understand variables involved in strategic decision-making processes
Unit Learning Outcomes
On completing this unit, you should be able to:
1. Identify the key corporate and global level strategic management concepts. 2. Critique the concepts relating to the corporate and global levels of strategy in relation to a range of multinational and small to medium business enterprises. 3. Abstract from the global environment the key factors driving strategic change. 4. Critically evaluate the strategies of a range of enterprises involved in both
Corporate & Global Strategy
Hemis Code: 5J3060
UNIT HANDBOOK
2011/2012
Tutors:
Maria Allen
Room 901d
0161 247 6527
m.allen@mmu.ac.uk
Carole Forbes
Room 901a
0161 247 3830
c.forbes@mmu.ac.uk
Dr. Panagiotis Kokkalis
Room 808a
0161 247 6641
p.kokkalis@mmu.ac.uk
Rationale
Strategic management has become an integral mechanism for firms operating in the global economy, which is characterised by its high level of integration and cross-national operation. Strategic management issues relate to all aspects of an organisation, including its relationship with the environment and its internal processes. Accordingly, a vast amount of research has been conducted and published in the academic field of strategic management. Yet, far from showing a consensus, this literature is populated by a diversity of approaches, schools of thoughts, and paradigms. Understanding strategic management entails studying traditional and orthodox approaches to achieving and sustaining competitive advantage, as well as evaluating new and innovative ways of organising and strategising in a global environment.
Aims * To provide insights into the concepts relating to corporate and global strategy in the context of multinational, international and small to medium enterprises * To identify the impact of micro and macro influences on organisational strategising * To understand variables involved in strategic decision-making processes
Unit Learning Outcomes
On completing this unit, you should be able to:
1. Identify the key corporate and global level strategic management concepts. 2. Critique the concepts relating to the corporate and global levels of strategy in relation to a range of multinational and small to medium business enterprises. 3. Abstract from the global environment the key factors driving strategic change. 4. Critically evaluate the strategies of a range of enterprises involved in both