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Strategy Integration - Vermont Teddy Bear

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Strategy Integration - Vermont Teddy Bear
© 2008 Richard E Murphy

Case Study
The Vermont Teddy Bear Co., Inc
Challenges Facing a New CEO
Submitted 26 April 2008, by
Andrea de la Peña, Paul Horan, Cindy Jaynes,
Christian Larson, Richard Murphy

© 2008 Richard E Murphy

Table of Contents
Executive Summary ....................................................................................................................
Introduction .................................................................................................................................
1.0

Mission and goals: ..........................................................................................................

2.0

Situation Analysis: ..........................................................................................................

3.0

Identification of SCA: .....................................................................................................

4.0

Teddy’s Position on Key Strategic Performance Measures:...........................................

5.0

Vermont Teddy Bear Strategy Integration:.....................................................................

6.0

Conclusions and recommendations: ...............................................................................

Bibliography ...............................................................................................................................

i

© 2008 Richard E Murphy

Executive Summary
This case study of Vermont Teddy Bear (VTB) Co., Inc. is an analysis focused on applying Strategic Management principles of business and functional level strategy. The
Analysis explores five areas. These areas include VTB’s mission and goals, situation analysis (including external and internal analysis), Sustained Competitive Advantage (SCA),
Performance Measures using the Balanced Score Card (BSC) and Strategic Integration.
VTB’s Mission is to “Make the world a better place…one bear at a


Bibliography: Grant, R. (2008). Contemporary Strategy Analysis (Sixth Edition). Malden, MA: Blackwell Publishing. Homemade Bears (2008), (accessed April 22, 2008), [available at http://www.bearpile.com] Kaplan, S., & Norton, D Marcel, Joyce (2006). Liz Robert and Vermont Teddy Bear, Vermont Business Magazine, May 1, 2006 SEC (1999). 10-k filing for FY 1998. Retrieved 23 April 2008 from http://www.sec.gov/Archives/edgar/data/912960/0000912960-99-000011.txt Solomon, Stephen (2000). Legacies – Vermont Teddy Bear Co.: Class of 1992. Retrieved on April 20, 2008 from the Vermont Teddy Bear Website at http://ir.vtbearcompany.com/index.php?id=136 Vermont Teddy Bear Company (2008) Retrieved on April 20, 2008 from the Vermont Teddy Bear Website at http://ir.vtbearcompany.com//index.php?id=1 Vincelette, J, fogarty, E, Patrick, T. and Wheelen, T. (1998). The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO
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