Strategy as a Wicked Problem
1. Define Wicked Problem, Examples, 10 Properties.
2. Summarize the 4 solutions listed
3. Summarize PPG’s situation and wickedness
4. Analyze their strategy to come up wickedness through solutions listed in the context:
1. Involve stakeholders, document opinions and communicate
2. Define the corporate identity
3. Focus on action and Adopt a “feed-forward” orientation
5. Lessons from case PPG
Question 3
The company, founded over a century ago as a plate-glass manufacture, chemicals and coating business. PPG is a global player with 125 manufacturing facilities and partner over 25 countries,.
PPG first became aware of strategy’s wickedness in the late 1980s. Two missteps taught the company that diversification, be it into other industries or countries, is fraught with peril:
1 Diversification: PPG expanded its portfolio by acquiring medical electronics businesses from Honeywell and Litton Industries in 1986 and from Allegheny International in 1987. However, the biomedical industry’s volatility and the units’ focus on customization did not fit the company’s competence in low cost, standardized production. As resulte: Seven years later, PPG had to sell the division.
2 Being in other countries: The company others wicked challenge was China, where PPG offering the market with something they do not have competitive edge over the local supplier. This result where PPG’s operations there were unprofitable until the mid-1990s.
Question 5
- Wicked problem could happen and cause effect to any type of company regardless of size, type, history of business (Due to external problem that most of time the company have no power to control over them)
- Wicked problem could not be change but company could definitely find out the way to blend in and cope with them in order to minimize their negative impact upon company operation
- The wicked
2. Summarize the 4 solutions listed
3. Summarize PPG’s situation and wickedness
4. Analyze their strategy to come up wickedness through solutions listed in the context:
1. Involve stakeholders, document opinions and communicate
2. Define the corporate identity
3. Focus on action and Adopt a “feed-forward” orientation
5. Lessons from case PPG
Question 3
The company, founded over a century ago as a plate-glass manufacture, chemicals and coating business. PPG is a global player with 125 manufacturing facilities and partner over 25 countries,.
PPG first became aware of strategy’s wickedness in the late 1980s. Two missteps taught the company that diversification, be it into other industries or countries, is fraught with peril:
1 Diversification: PPG expanded its portfolio by acquiring medical electronics businesses from Honeywell and Litton Industries in 1986 and from Allegheny International in 1987. However, the biomedical industry’s volatility and the units’ focus on customization did not fit the company’s competence in low cost, standardized production. As resulte: Seven years later, PPG had to sell the division.
2 Being in other countries: The company others wicked challenge was China, where PPG offering the market with something they do not have competitive edge over the local supplier. This result where PPG’s operations there were unprofitable until the mid-1990s.
Question 5
- Wicked problem could happen and cause effect to any type of company regardless of size, type, history of business (Due to external problem that most of time the company have no power to control over them)
- Wicked problem could not be change but company could definitely find out the way to blend in and cope with them in order to minimize their negative impact upon company operation
- The wicked