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Strategic Plan

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Strategic Plan
Running head: AMERICAN CANCER SOCIETY

SWOT ANALAYSIS: AMERICAN CANCER SOCIETY
Davina Brown

Abstract
This paper will examine the American Cancer Society southeast division strategic vision and plan to reduce the number of cancer mortality rates within the next few years uses two new programs: Patient Navigator and Transportation program. I will examine the American Cancer Society objectives and perform a SWOT Analysis to determine these two programs sustainability.
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SWOT ANALAYSIS: AMERICAN CANCER SOCIETY The American Cancer Society is a nationwide voluntary health organization dedicated to eliminating cancer. Established in 1913, the society is organized into twelve geographical divisions of both medical and lay volunteers operating in more than 900 offices throughout the United States and Puerto Rico. Its home office is located in the American Cancer Society Center in Atlanta, Georgia. The Southeast division has over 1,000 staff members and volunteers. They have partnerships with Grady, DeKalb Medical, and Northside Hospital. The American Cancer Society is best known for annual Relay for Life event and being the biggest non-profit in the research for cancer. ACS brings in a billion dollars a year in funding. Data shows that the allocated funding for the fiscal year ending August 31, 2010, lists 72% of funds for Program Services and 28% are allocated for supporting services. According to Charity Watch, John R. Seffrin, CEO of the American Cancer Society, received $2,222,272 salary/compensation from the charity. This salary included a $1.5 million in a retention benefit approved in 2001, "to preserve management stability."
Vision and Values
The American Cancer Society vision from 2012-2015 for the national and southeast division are 50% reduction in the number of age-adjusted mortality rates of people with cancer. 50% reduction in the number of age-adjusted indicated rates of people with cancer. Empower people to make informed decisions

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