Preview

strategic management

Powerful Essays
Open Document
Open Document
3190 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
strategic management
Executive summary: The purpose of my assignment has been done in terms of strategic analysis, its formulation and implementation of Ryanair organization. The assignment is developed by three parts which includes variety of questions in the each part.
Firstly, The part one is mostly focused on strategic analysis and its related questions has been given. Also, each question is answered that relevant to current strategy of Ryanair organization. And this part included internal environment and external environment of Raynair company. Second, The second part basically concentrated on strategic formulation. Also this part provide strategic management process. And each question answered that relevant to current strategy of Raynair company.
Third, The part three is generally focused on strategic implementation and this assignment related question has been given. In this part I investigated strategy implementation of Raynair company.
In addition, I tried to answer the question through a qualitative method. I regarded that a qualitative method research method would provide me to understand what is strategy analysis, strategy formulation, and strategy implementation. Generally I knew about what is strategic management of Raynair company.

1.0 Introduction

1.1 Background of Raynair
Ryanair is associate degree Irish airline primarily based in Dublin and based in 1985. it 's Europe 's largest cheap carrier and one in every of the world 's largest and most victorious airlines. Since the release of the air trade in 1997, Ryanair has gone from strength to strength and evolved into one in every of the world 's most profitable airlines. Ryanair is currently the third largest airline in Europe in terms of traveler numbers and in Gregorian calendar month 2007, according record monetary results, while additionally asserting forecasts of carrying fifty two million passengers in 2008. In March 2007 the IATA confirmed that Ryanair has become the world’s largest

You May Also Find These Documents Helpful

  • Best Essays

    Airline and Zara

    • 2445 Words
    • 10 Pages

    Ryanair is one of the world’s favorite airlines operating over 1,500 flights per day from 51 bases on 1,500 low fare routes across 28 countries, connecting over 168 destinations.…

    • 2445 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    There are a gazillion companies out there, but some stand out. Whether it is because of their popularity, affiliations, history, profile or service, one factor simply makes or breaks a company; it’s strategy management process.…

    • 2178 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Telus

    • 9920 Words
    • 40 Pages

    In order to understand the present strategy of the company we have divide it into two main components the corporate strategy and the business strategy.…

    • 9920 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    Applied Concept Paper

    • 5805 Words
    • 24 Pages

    Chapter 6 – Strategy Formulation: Situation Analysis and Business StrategyChapter 7 – Strategy Formulation: Corporate StrategyChapter 8 – Strategy Formulation: Functional strategy and Strategic Choice…

    • 5805 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    Muller, C. (2011) Case Study and Comparative Strategic Analysis of Toyota and Ryanair, GRIN Verlag…

    • 12747 Words
    • 51 Pages
    Powerful Essays
  • Powerful Essays

    Implementing Strtegies

    • 3555 Words
    • 15 Pages

    OBJECTIVES After studying this paper, you should be able to do the following: 1. 2. 3. 4. 5. 6. Explain market segmentation and product positioning as strategy-implementation tools. Discuss procedures for determining the worth of a business. Explain why pro forma financial analysis is a central strategy-implementation tool. Explain how to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies. Discuss the nature and role of research and development in strategy implementation. Explain how management information systems can determine the success of strategyimplementation efforts.…

    • 3555 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    The company’s strategy is a set of answers tо the questіоns "how". These questіоns are оwn fоr each cоmpany and depend оn іts sіtuatіоn and goals. Іn any kind оf business market cоndіtіоns allоw even the clоsest cоmpetіtоrs tо avоіd strategіes-twіns: sоme chооse the path оf cоst reductіоn, оther - dіfferentіatіоn оf gооds оr servіces, thіrd - servіce market nіches оr satіsfactіоn оf narrоwly specіfіc custоmer needs. Sоme cоmpanіes cоmpete lоcally and regіоnally, оthers glоbally. There are many method оf dоіng positioning and business, sо strategy have to be very comprehensive to display the specifics оf the cоmpany.…

    • 819 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    How did Michael O’Leary transform Ryan Air, a loss-making airline to a profitable and Europe’s largest low fare airline? This report will try to answer this question. More importantly it will also analyse in detail what strategy Michael O’Leary applied to achieve this great feat. Critical evaluation of the strategy Ryan Air applied will highlight the strategy paradigm it followed based on the strategic models of Porter’s five forces. It also aims to investigate the internal environment (strengths and weaknesses) and external environment (opportunities and threats) of Ryanair in the 21st century.…

    • 4203 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Ecco Case

    • 5419 Words
    • 22 Pages

    For this assignment we have chosen question one: “The company’s strategic situation - using relevant theory and models” because it is the question we found the most interesting. For this, we have made three sub-questions to help us further narrow our report to the Hungarian market:…

    • 5419 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Raynair Business Model

    • 25696 Words
    • 103 Pages

    In November of last year, Air Scoop published its first ever report on Ryanair’s Business Model. The report was based on extensive research into the underlying mechanics of the most disruptive lowcost airline in Europe. It was also an attempt at drawing an exhaustive picture of the airline’s development up until 2010, meant to serve, for years to come, as a reference work. This year, Air Scoop is publishing an updated report on Ryanair’s Business Model, with a new task in mind. Starting from what was built last year, the 2011 Ryanair report has been conceived with a double objective in mind: to provide readers with a brief, compelling, synthesis of Ryanair’s business model and highlight new elements and evolutions in Ryanair’s skies. In no way is that report intended as a replacement of the one published last year, rather as a complement that should provide anyone interested in the European low-cost industry with a wealth of information on the market’s most important company. Conceptually, the 2011 report was elaborated along two different axis of analysis. In a first part, the report starts by taking a look at Ryanair’s revenues and expenses. According to the company itself, if Ryanair has grown so fast, it is thanks to an efficient mix of ever increasing sources of income and ever wider cost-cutting measures in all services. For this reason, the 2011 report looks, item by item, at Ryanair’s cost-cutting, profit-maximising strategies. From the most discussed to the lesser known tactics, the goal is to show how Ryanair has managed and still manages to constantly extract increasing income from its passengers while maintaining rock-bottom prices, through a relatively complex fare system and a slew of ancillary services. The report also investigates Ryanair’s largely misunderstood relationship with its own assets and…

    • 25696 Words
    • 103 Pages
    Powerful Essays
  • Satisfactory Essays

    Strategy played major role to achieve the organizational goal and objectives. Although, strategy implementation is fundamentally different from strategy formulation because of strategy formulation means make the plan while the strategy implementation means apply the plan. Successful strategy formulation doesn’t guarantee for successful strategy implementation because both are different with each other. Differences of strategy formulation and implementation can be described in the following ways:-…

    • 556 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Each and every organisation is trying to use strategies that would sustain or enhance their competitive advantage in the market, and Emirate Airline is never an exemption. Accordingly, the corporate strategy and management of a business describes the process of directing and leading the business operations within the company by exhausting their available resources extensively in order to attain the organizational objectives. This includes business plan conceptualization and monitoring the implementation of the efficiency and effectiveness of the strategy. The company considers unique strategic management to identify and enumerate the aims of the company so as to come up with sound business practices to gain profit and satisfy the needs and demands of the target market (2004).…

    • 4521 Words
    • 19 Pages
    Powerful Essays
  • Best Essays

    The purpose of this report is to show how much we understand and also help us have a clear understanding of what Strategic Management is about. It includes SWOT analysis, external analysis (General & competitive environment) and also porter 5 forces model. So by applying all the analysis technique to the company we choose, it will show how much we understand and if not, help us understand more about Strategic Management.…

    • 3046 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    The general concept of Strategy .................................................................................................. 4 1.2) The Evolution of Strategic Management ..................................................................................... 5 2) Two different schools of Strategic Management ................................................................................ 6 2.1) The Positioning based view of strategy........................................................................................ 6 2.2) The resource based view of strategy ........................................................................................... 6 3) Strategies and Economic Environment ............................................................................................... 9 3.1)…

    • 4118 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Unit I- Introduction to Strategic Management a. History of Strategic Management b. Impact of Strategic Management c. Defining Strategic Management d. Elements of Strategic Management (including Model construction) Unit 2 – Setting the Stage: Strategic Groundwork a. Company Situation Analysis (Analysis of Environment & Resources – Opportunities/Threats) b. Company Situation Analysis (Analysis of…

    • 830 Words
    • 4 Pages
    Powerful Essays

Related Topics