Strategy: a discipline in need of new direction
TONGJI UNIVERSITY: SCHOOL OF ECONOMICS & MANEGEMENT
Academic Lectures and Seminars
Strategy: A discipline in need of a new direction
Harold Verbeke ( NO : 1374930 )
06/12/2013
Lecturer: Professor David Elmes
Warwick Business School, UK
TABLE OF CONTENT
1) Introduction ........................................................................................................................................ 3
1.1) The general concept of Strategy .................................................................................................. 4
1.2) The Evolution of Strategic Management ..................................................................................... 5
2) Two different schools of Strategic Management ................................................................................ 6
2.1) The Positioning based view of strategy........................................................................................ 6
2.2) The resource based view of strategy ........................................................................................... 6
3) Strategies and Economic Environment ............................................................................................... 9
3.1) Today's New Economic Environment ........................................................................................... 9
3.2) Importance of continuously adapting corporate strategy ........................................................ 11
4) Conclusion ......................................................................................................................................... 13
5) Sources .............................................................................................................................................. 14
Harold Verbeke : 1374930
Page 2
1) Introduction
According to Richard Whittington, Professor of Strategic Management at Saïd Business
School of Economics, strategy is a discipline in
Academic Lectures and Seminars
Strategy: A discipline in need of a new direction
Harold Verbeke ( NO : 1374930 )
06/12/2013
Lecturer: Professor David Elmes
Warwick Business School, UK
TABLE OF CONTENT
1) Introduction ........................................................................................................................................ 3
1.1) The general concept of Strategy .................................................................................................. 4
1.2) The Evolution of Strategic Management ..................................................................................... 5
2) Two different schools of Strategic Management ................................................................................ 6
2.1) The Positioning based view of strategy........................................................................................ 6
2.2) The resource based view of strategy ........................................................................................... 6
3) Strategies and Economic Environment ............................................................................................... 9
3.1) Today's New Economic Environment ........................................................................................... 9
3.2) Importance of continuously adapting corporate strategy ........................................................ 11
4) Conclusion ......................................................................................................................................... 13
5) Sources .............................................................................................................................................. 14
Harold Verbeke : 1374930
Page 2
1) Introduction
According to Richard Whittington, Professor of Strategic Management at Saïd Business
School of Economics, strategy is a discipline in