Preview

strategic management

Powerful Essays
Open Document
Open Document
25374 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
strategic management
**Instructors’ Manual 1 19/09/2001 9:39 AM Page 1

Contemporary
Strategy Analysis
Concepts, Techniques,
Applications
Fourth Edition

Instructors’ Manual by Robert M. Grant

1

**Instructors’ Manual 1 19/09/2001 9:39 AM Page 2

Copyright © Robert M. Grant, 2002
The right of Robert M. Grant to be identified as author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 0-631-23140-4

2

**Instructors’ Manual 1 19/09/2001 9:39 AM Page 3

Contents

Page

OBJECTIVES OF THE GUIDE

5

KEY FEATURES OF THE BOOK

6

DESIGNING YOUR STRATEGIC MANAGEMENT COURSE

13

TOPICS, OUTLINES, AND RECOMMENDED CASES

16

PART I: INTRODUCTION

16

The Concept of Strategy (Chapter 1)

16

PART II: TOOLS OF STRATEGIC MANAGEMENT

21

Goals, Values, and Performance (Chapter 2)

21

The Analysis of Industry and Competition (Chapters 3 and 4)

23

Analyzing Resources and Capabilities (Chapter 5)

27

Organization Structure and Management Systems (Chapter 6)

31

PART III: THE ANALYSIS OF COMPETITIVE ADVANTAGE

34

The Nature and Sources of Competitive Advantage, Cost and
Differentiation Advantage (Chapters 7, 8, and 9)

34

3

**Instructors’ Manual 1 19/09/2001 9:39 AM Page 4

PART IV: BUSINESS STRATEGIES IN DIFFERENT INDUSTRY
CONTEXTS

37

Industry Evolution (Chapter 10)

37

Technology-Based Industries and the Management of Innovation
(Chapter 11)

37

Competitive Advantage in Mature Industries (Chapter 12)

40

PART V: CORPORATE STRATEGY

43

Vertical Integration and the Scope of the Firm (Chapter 13)

43

Global Strategies and the Multinational Corporation (Chapter 14)

44

Diversification Strategy and Managing the Multibusiness
Corporation (Chapters 15 and 16)

47

Current Trends in Strategic Management (Chapter 17)

50

APPENDIX: SAMPLE COURSE OUTLINES

4

54

**Instructors’ Manual 1 19/09/2001 9:39 AM Page 5
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Dominos: Pizza Delivery and New Inspired Pizza
    • 5152 Words
    • 21 Pages

    Dominos: Pizza Delivery and New Inspired Pizza

    Bamford, Charles, West, Page, & Reviews, Cram101. (2009). Outlines & highlights for strategic management. Academic Internet Pub Inc.…

    • 5152 Words
    • 21 Pages
    Best Essays
    Read More
  • Best Essays

    Strategic Management
    • 2510 Words
    • 11 Pages

    Strategic Management

    1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.…

    • 2510 Words
    • 11 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Strategic Management
    • 251 Words
    • 2 Pages

    Strategic Management

    For its Zara brand, Inditex manufactures the majority of the garments sells and undertakes all of its own distribution from manufacturing plants to its directly managed retail outlets. Benetton outsources most of its production and most of its retail outlets are owned and operated by franchisees. Which is a superior system?…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Strategic Planning of Marks and Spencers
    • 6067 Words
    • 25 Pages

    Strategic Planning of Marks and Spencers

    Pearce, J. and Robinson, R. (2005). Strategic Management: Formulation, Implementation, and Control, 9th edition. McGraw-Hill: New York…

    • 6067 Words
    • 25 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Strategic Management
    • 660 Words
    • 3 Pages

    Strategic Management

    Panera Bread uses a differentiation strategy. Of the generic competitive strategies discussed in the text, focused differentiation most closely fits the competitive approach that Panera Bread is taking. Panera Bread is trying to achieve a competitive advantage in product environment and great service.…

    • 660 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Strategic Management
    • 544 Words
    • 3 Pages

    Strategic Management

    4. Returns can only be measured in accounting terms such as return on assets, return on equity, or return on sales.…

    • 544 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Strategic Management
    • 5703 Words
    • 23 Pages

    Strategic Management

    Management and leadership, these two terms are often used interchangeably; management is more usually viewed as getting things done through other people in order to achieve organizational goals. The managers may react to specific situations and more concerned with short term problem solving. Management is regarded as related to people working in a structured organization and with prescribed roles. The emphasis of leadership is on interpersonal behaviour in a broader sense. Belbin (1997, p 98) suggests that, “there is a clear implication that leadership is not part of the job but quality that can be brought to a job … The…

    • 5703 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Best Essays

    Strategic management
    • 2106 Words
    • 8 Pages

    Strategic management

    In contemporary business world, Strategy plays an important role in every sector. A good strategy gives the company…

    • 2106 Words
    • 8 Pages
    Best Essays
    Read More
  • Good Essays

    Strategic Management
    • 676 Words
    • 3 Pages

    Strategic Management

    Let’s look at what “strategic management” and “strategic management process” mean. First, strategic management “is the process of analyzing the current situation, developing appropriate strategies, putting those strategies into action, and evaluating and changing those strategies as needed (Coulter, 2013). And “strategic management process “implies sequential and interrelated activities leading to some outcome. In the strategic management process, the interrelated activities- situation analysis, strategy formulation, strategy implementation, and strategy evaluation – result in a set of strategies the organization uses in doing its business (Coulter, 2013).” In the MTV case, strategic management and strategic management process are illustrated when they created the MTV channel in the early 1980’s in which they targeted an audience of teens and young adults. And then they added reality television in 1992. Even though for years the MTV ratings declined they still had a massive audience. By 1981 they had increased their subscribers to 2.1 million. When MTV’s audience expanded this allowed the company to expand and lead them to owning many MTV channels and show. This company grew tremendously which lead them to go global and digital in the United States as well as other countries around the world. With their global strategy they have reached over 520 million households in 160 countries. They used the first-in-market strategy. They also set up a plan for their company after the industry critized their digital strategy.…

    • 676 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Strategic Management
    • 5604 Words
    • 23 Pages

    Strategic Management

    The report argues on whether the company should internationalise and open a new BrewDog Bar in a foreign market, taking into consideration the main purpose of the internationalisation plan and the main theories. Included is also a research of the market opportunities on the French craft beer market with local competitors, market which is showing good signs of improvement over the last years, as many young people consume beer more often than the…

    • 5604 Words
    • 23 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Mcdonald and It's Critics
    • 1974 Words
    • 8 Pages

    Mcdonald and It's Critics

    Pearce II, J. A. & Robinson, Jr., R. B. (2011). Strategic Management: Formulation, Implementation, and Control (12th ed.). (B. Gordon & M. Ablassmeir, Ed.). New York, NY: McGraw-Hill/Irwin.…

    • 1974 Words
    • 8 Pages
    Best Essays
    Read More
  • Powerful Essays

    Strategic Management
    • 1306 Words
    • 6 Pages

    Strategic Management

    Description: Summary The Walt Disney Company (Walt Disney) is a diversified international family entertainment and media enterprise company. The company’s media business encompasses an array of broadcast, cable, radio, and publishing businesses. It produces and acquires live-action and animated motion pictures, musical recordings and live stage plays. Walt Disney also licenses the Disney brand for a variety of merchandise. The company manages resorts, vacation clubs, and cruise lines. Geographically, the company operates in Europe, North America, Latin America and Asia Pacific. This comprehensive SWOT profile of The Walt Disney Company provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better The profile contains critical company information including: - Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – Analyst’s summarization of the company’s business strategy. - SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. - Company history – Progression of key events associated with the company. - Major products and services – A list of major products, services and brands of the company. - Key competitors – A list of key competitors to the company. - Key employees – A list of the key executives of the company. - Executive biographies – A brief summary of the executives’ employment history. - Key operational heads – A list of personnel…

    • 1306 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Strategic Management
    • 6750 Words
    • 27 Pages

    Strategic Management

    Global pharmaceuticals grew by 3.6% in 2010 to reach over $733 billion with projections reaching $981 billion by the year 2015 (Pharmaceuticals Industry Profile: Global, 2011). Pfizer, the world leader in the global pharmaceuticals market, controls an impressive 9.4% of the global market share (Pharmaceuticals Industry Profile: Global, 2011). Sometimes described as Frankenstein’s Monster, Pfizer has been aggressively swallowing up smaller companies since the early 1990’s to become the present day drug giant. Pfizer along with other companies will be facing a fork in the road in the near future as they exit their blockbuster growth with the expiration of many of the company’s most successful drug patents. In this paper we will conduct several analyses to identify strategies that would be viable options for the company. Pfizer, which has been a company that has dominated with its inorganic growth in the past (Appendix N), will now have to decide…

    • 6750 Words
    • 27 Pages
    Powerful Essays
    Read More
  • Better Essays

    Strategic Management
    • 1045 Words
    • 5 Pages

    Strategic Management

    Strategic management is the most involved management type in business because it focuses on providing a business with direction and strategic planning. A strategic manager develops plans, policies, and objectives for a business while guiding it to reach each of these objectives. The two functional areas of business that are of greatest interest to me are strategic planning and finance as a strategic manager. This paper is designed to explain each function from this perspective and develop an understanding of how a strategic manager would exist within the functions.…

    • 1045 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    Strategic Management
    • 2781 Words
    • 12 Pages

    Strategic Management

    Strategic management has been given significant attention for this few decades, because of its mass contribution to the success of the company’s long term goal. The word “Strategy” has its roots of military science, deriving from the Greek’s word “Strategos” meaning plan the destruction of one’ enemies through effective use of resources.” (Calingo, n.d, as cited in Ting, 2012a, p. 8).…

    • 2781 Words
    • 12 Pages
    Best Essays
    Read More

Related Topics