Preview

Strategic Management

Powerful Essays
Open Document
Open Document
6750 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Management
Table of Contents
Introduction…………………………………..……………………………………..………….. 3
Company History and Description ………………...………………………………………… 3
Industry Description …………………………………………………………..………………. 4
Global Expansion ………………………………………..………………………………….… 4
Current Situation …………………………………………………………………………….... 5
Current Performance ………………..…………………………………….………………….. 5
Market Share ………………………………………………………….……………………..... 6
Strategic Posture..……………..………………………………………………………………. 7
Corporate Governance ………………………………...………………………………….….. 7
Corporate Governance Facts ………………………………………………………….…... 10
Board of Directors …………………………………………………………………………… 11
Securities Ownership ……………………………………………………………………….. 14
External Environment ………………………………………………………………………...16
Opportunities and Threats (OT) ...…………………………………………………………...16
Natural Environment ………………………………………………………………………….16
Societal Environment …………………………………………………………………………16
Task Environment …………………………………………………………………………….17
EFAS Matrix Analysis ……………………………………………………………………….. 18

Introduction
Global pharmaceuticals grew by 3.6% in 2010 to reach over $733 billion with projections reaching $981 billion by the year 2015 (Pharmaceuticals Industry Profile: Global, 2011). Pfizer, the world leader in the global pharmaceuticals market, controls an impressive 9.4% of the global market share (Pharmaceuticals Industry Profile: Global, 2011). Sometimes described as Frankenstein’s Monster, Pfizer has been aggressively swallowing up smaller companies since the early 1990’s to become the present day drug giant. Pfizer along with other companies will be facing a fork in the road in the near future as they exit their blockbuster growth with the expiration of many of the company’s most successful drug patents. In this paper we will conduct several analyses to identify strategies that would be viable options for the company. Pfizer, which has been a company that has dominated with its inorganic growth in the past (Appendix N), will now have to decide



References: http://www.pfizer.com/files/corporate_citizenship/cr_report/manufact_supply.pdf http://www.pfizer.com/investors/financial_reports/annual_reports/2012/downloads/pfizer_12ar_ensuring_global_supply.pdf http://www.theofficialboard.com/org-chart/pfizer http://www.pfizer.com/files/investors/corporate/blue_book_english.pdf

You May Also Find These Documents Helpful

  • Good Essays

    Strategic Management

    • 1245 Words
    • 5 Pages

    Holloway Boulevard North Kellyville Specification North Kellyville Specification SITE NEEDS (Based on a standard residential block) ● Site costs, up to 1m of fall ● All piering, up to 1 of fall, 'H ' class site ● Service Connection - Power, Phone, Water, Sewer, Gas & Stormwater CONCRETE SLAB Engineer designed concrete slab to suit 'H ' classification soil Engineer designed concrete slab to Porch / Patio HYNE T2 Blue Termite Resistant Framing TERMITE TREATMENT RENTOKIL Trithor termite protection to pipe penetrations and perimeter cavity with 50 year warranty and $500,000 insurance cover FRAME Afresco including concrete slab, brick piers and roof over 450mm Eaves to Roof Line 90mm external and internal stud frames to ground and first floor Nominal 2450mm high ceilings to the ground floor & first floor 300mm engineered joist system BRICKS Selection of bricks from PGH, Austral and Boral Value Range. Laid in off white or grey mortar with a choice of raked, ironed or flush joint finishes. Allowance has been made for Moroka feature colour finishes to brickwork in standard house price. WINDOWS STEGBAR Aluminium windows and sliding doors in manufacturers standard colour range including security keyed windows & door locks with obscure glass to bathrooms, ensuite & powder room. Nylon Mesh Flyscreens to all opening windows, sliding & stacker doors (excluding hinged doors) ROOFING CSR MONIER Concrete Roof Tiles in Elebana profile Sarking to the underside of roofing FASCIA & GUTTER Colorbond Fascia & Gutter with painted PVC Downpipes. INSULATION CSR BRADFORD R1.5 batts to external walls (excluding wall between garage and house) CSR BRADFORD R3.0 batts to ceilings with roof over (excluding ceilings over garage, porch, alfresco & balcony) FRONT DOOR CORINTHIAN Madison PMAD101, PMAD 104, PMAD 111 or PMAD 04 entrance doors (with clear glass) in paint finish to all facades. CORINTHIAN full clear glazed laundry entrance door in painted finish where applicable. Sidelights where…

    • 1245 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Pfizer Analysis

    • 1396 Words
    • 6 Pages

    Pfizer is the largest American pharmaceutical company and one of the largest pharmaceutical companies in the world. It competes with Merck and Glaxo, and markets such well-known medications as Celebrex and Viagra. However, the pharmaceutical industry as a whole has undergone changes in recent years with significant consolidation taking place and with increased scrutiny regarding the ways in which drugs are developed, tested and marketed. In addition, recent controversies have erupted regarding Merck's drug Vioxx, and Pfizer has been the target of unwanted publicity regarding its painkiller Celebrex. This research considers the strategic position of Pfizer, including its strengths and weaknesses as well as the opportunities and threats that it faces, its strategic priorities and the acquisition strategy that it might follow.…

    • 1396 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Pfizer - Financial Analysis

    • 2555 Words
    • 11 Pages

    Pfizer (NYSE: PFE) is involved in the development, manufacturing and marketing of pharmaceutical products. The industry is intensely competitive. There are a few unique characteristics. Pharmaceutical products have long and expensive development periods – upwards of ten years and $100 million depending on the nature of the drug and the scope of the clinical trials process. In order to encourage companies to engage in innovation, companies are given lengthy patent protection for their drugs upon receiving regulatory approval. This allows them to charge monopoly rents so that they may recover the development cost. A product brought to market is often highly lucrative, so success in the industry depends largely on the firm’s ability to bring product to market and capitalize on the monopoly rents.…

    • 2555 Words
    • 11 Pages
    Good Essays
  • Satisfactory Essays

    Strategic Management

    • 251 Words
    • 2 Pages

    For its Zara brand, Inditex manufactures the majority of the garments sells and undertakes all of its own distribution from manufacturing plants to its directly managed retail outlets. Benetton outsources most of its production and most of its retail outlets are owned and operated by franchisees. Which is a superior system?…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Pfizer Industry Review

    • 4325 Words
    • 18 Pages

    The pharmaceutical industry began in the early 1800’s when several chemical companies were founded in Philadelphia, marking the beginning of our current pharmaceutical manufacturing industry (Pfizer, 2008a). Founded in 1849, Pfizer has grown into a multibillion-dollar corporation by providing many of the highest quality drugs available today (Pfizer, 2007). However, many factors impact the continued success of Pfizer and the pharmaceutical industry in general. After reviewing these factors, it is our recommendation that Pfizer focus on short-term consolidation and long-term global expansion into emerging markets while focusing research and development efforts in the biotech sector.…

    • 4325 Words
    • 18 Pages
    Best Essays
  • Satisfactory Essays

    Strategic Management

    • 660 Words
    • 3 Pages

    Panera Bread uses a differentiation strategy. Of the generic competitive strategies discussed in the text, focused differentiation most closely fits the competitive approach that Panera Bread is taking. Panera Bread is trying to achieve a competitive advantage in product environment and great service.…

    • 660 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Strategic Management

    • 544 Words
    • 3 Pages

    4. Returns can only be measured in accounting terms such as return on assets, return on equity, or return on sales.…

    • 544 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategic Management

    • 5703 Words
    • 23 Pages

    Management and leadership, these two terms are often used interchangeably; management is more usually viewed as getting things done through other people in order to achieve organizational goals. The managers may react to specific situations and more concerned with short term problem solving. Management is regarded as related to people working in a structured organization and with prescribed roles. The emphasis of leadership is on interpersonal behaviour in a broader sense. Belbin (1997, p 98) suggests that, “there is a clear implication that leadership is not part of the job but quality that can be brought to a job … The…

    • 5703 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Summary: In terms of total sales, Pfizer is the world’s largest pharmaceutical company that creates products that serve approximately 150 million people worldwide and sales of approximately $50 billion in 2009. Formed in 1849 as a chemicals business, it has realigned itself to become the world’s leading research based pharmaceutical company and has produced drugs such as penicillin, Lipitor, Viagra, Detrol, and Geodon and thousands of others throughout its history. Focused now on expanding its international offerings, it looks to China, India, and Russia as high potential markets. In addition to human pharmaceuticals, Pfizer has diversified into the animal pharmaceutical market that has augmented sales and profitability to existing product offerings as well as allowing them to utilize excess capacity and leverage their extensive human capital to similar product offerings.…

    • 910 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    CFO OXY

    • 4356 Words
    • 18 Pages

    Occidental Petroleum is a California based oil and gas exploration and production company with operations in the United States, the Middle East, North Africa and South America. Its headquarters are in Westwood, Los Angeles. (Wikipedia, Para 1, 2012) In this paper I will hypothesize how OXY has grown the business and answer the questions a CFO should answer to run the business and take that business to the next level.…

    • 4356 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Strategic Management

    • 676 Words
    • 3 Pages

    Let’s look at what “strategic management” and “strategic management process” mean. First, strategic management “is the process of analyzing the current situation, developing appropriate strategies, putting those strategies into action, and evaluating and changing those strategies as needed (Coulter, 2013). And “strategic management process “implies sequential and interrelated activities leading to some outcome. In the strategic management process, the interrelated activities- situation analysis, strategy formulation, strategy implementation, and strategy evaluation – result in a set of strategies the organization uses in doing its business (Coulter, 2013).” In the MTV case, strategic management and strategic management process are illustrated when they created the MTV channel in the early 1980’s in which they targeted an audience of teens and young adults. And then they added reality television in 1992. Even though for years the MTV ratings declined they still had a massive audience. By 1981 they had increased their subscribers to 2.1 million. When MTV’s audience expanded this allowed the company to expand and lead them to owning many MTV channels and show. This company grew tremendously which lead them to go global and digital in the United States as well as other countries around the world. With their global strategy they have reached over 520 million households in 160 countries. They used the first-in-market strategy. They also set up a plan for their company after the industry critized their digital strategy.…

    • 676 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Strategic Management

    • 392 Words
    • 2 Pages

    When President Bob Collins began his career at wheeled Coach, the world’s largest manufacturer of ambulances, there were only a handful of employees. the firm’s Florida plant has a workforce of 350. The physical plant has also expanded, with offices, R&D, final assembly, and wiring, cabinetry, and upholstery work cells in one large building. Growth has forced the painting work cell into a separate building, aluminum fabrication and body installation into another, inspection and shipping into a fourth, and warehousing into yet another.…

    • 392 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Strategic Management

    • 3214 Words
    • 13 Pages

    Strategic planning for company management has gotten more complex over the years. As times have changed, so have the various factors that a company may face throughout the years. Many things have changed, such as ethical concerns or issues, diversity issues, global nature concerns, and technological advances and innovations. Strategic managers have to be able to adapt their company to the constantly changing factor that the company may face. Strategic managers have to know what ethical concerns or issues the company is facing, the diversity issues in the workplace of the company, global concerns and technological innovations the company will face to shape their strategic plan for the company.…

    • 3214 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Strategic Management

    • 12900 Words
    • 52 Pages

    AirAsia Berhad was established in 1993 and started operations on 18 November 1996. On December 2, 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1.…

    • 12900 Words
    • 52 Pages
    Powerful Essays
  • Better Essays

    Strategic Management

    • 805 Words
    • 4 Pages

    An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action…

    • 805 Words
    • 4 Pages
    Better Essays