Strategic Analysis Uk Retail Industry
Strategic Management
Analyse Home Retail industry using PESTEL, scenarios, 5 forces and strategic groups.
October 11 of 2012
London, UK
Introduction
Retail stores, are one of the biggest and largest businesses around the world. They produce thousands of hundreds in revenues and they are some of the biggest employers industries. WALL-MART, IKEA, TESCO, ARGOS, MACYS, WALLGREENS and OFICCE DEPOT are some of the well-known retail stores that supply us every day with different kind of goods and services. For a better understanding, one of the main definitions of retail is: “...store commonly a shop or stall for the retail sale of commodities, but also a place where wholesale supplies are kept, exhibited, or sold…” What this means is that these stores represent the last stop of a product in what is known as “supply chain”.
Thanks to globalization and new technology such as internet, one of the biggest communication systems in the world, retailing has become easier. It has allowed the creation of new products as well as the expansion of small manufacturing companies. Indeed, globalization and technology have permitted the growth of different markets that supply these retail stores.
Home retail has been another big and successful market in this huge industry. This market is the main topic for this writing and for analysing and understanding its environment, we will help us using several frames such as: PESTEL, Scenarios, Porter 5 forces and strategic groups. Finally, we can extract some conclusions depending on the results that these frames show us.
PESTEL Political * Government decision of changing analogue TV to digital TV. | Economic * High bank rates. * EU recession. * Unemployment. * Inflation rates. * High fuel price. | Social * Easier shopping for costumers with disability. * Old people Internet access. * People migration. | Technological * On the way purchases. * Smartphones. | Environmental *
Analyse Home Retail industry using PESTEL, scenarios, 5 forces and strategic groups.
October 11 of 2012
London, UK
Introduction
Retail stores, are one of the biggest and largest businesses around the world. They produce thousands of hundreds in revenues and they are some of the biggest employers industries. WALL-MART, IKEA, TESCO, ARGOS, MACYS, WALLGREENS and OFICCE DEPOT are some of the well-known retail stores that supply us every day with different kind of goods and services. For a better understanding, one of the main definitions of retail is: “...store commonly a shop or stall for the retail sale of commodities, but also a place where wholesale supplies are kept, exhibited, or sold…” What this means is that these stores represent the last stop of a product in what is known as “supply chain”.
Thanks to globalization and new technology such as internet, one of the biggest communication systems in the world, retailing has become easier. It has allowed the creation of new products as well as the expansion of small manufacturing companies. Indeed, globalization and technology have permitted the growth of different markets that supply these retail stores.
Home retail has been another big and successful market in this huge industry. This market is the main topic for this writing and for analysing and understanding its environment, we will help us using several frames such as: PESTEL, Scenarios, Porter 5 forces and strategic groups. Finally, we can extract some conclusions depending on the results that these frames show us.
PESTEL Political * Government decision of changing analogue TV to digital TV. | Economic * High bank rates. * EU recession. * Unemployment. * Inflation rates. * High fuel price. | Social * Easier shopping for costumers with disability. * Old people Internet access. * People migration. | Technological * On the way purchases. * Smartphones. | Environmental *