Ch
Questions and Problems
Chapter 11
3. Discuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use intermediaries to reach overseas customers.
A firm that produces installations that uses direct distribution in its domestic market might use intermediaries to reach overseas customers because the intermediary is able to produce the service overseas to the customers when they need it.
4. Explain discrepancies of quantity and assortment using the clothing business as an example. How does the application of these concepts change when selling steel to the automobile industry? What impact does this have on the number and kinds of marketing specialists required?
Discrepancies of quantity and assortment in the clothing industry are caused from the large quantities of clothing produced in a give time period. The average shopper only wants a few pieces of clothing at a time. The automobile industry would be different because it is more particular. If too many steel parts are made or not enough is made by company selling it, it won’t be as well distributed to the automobile industry. The impact is reliant on how inconsistent the steel making company is. There could be quite a few different kinds of marketing specialists if required.
Chapter 13
4. Discuss a few changes in the market environment that you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly.
Telephone, mail-order, and Internet retailing have been growing so rapidly because it makes it easier, more convenient, and more efficient for customers to purchase and receive their products without having to make a trip to the store or having to fight long lines.
Chapter 14
1. Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?
The three basic promotion methods available to a marketing manager are personal
Chapter 11
3. Discuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use intermediaries to reach overseas customers.
A firm that produces installations that uses direct distribution in its domestic market might use intermediaries to reach overseas customers because the intermediary is able to produce the service overseas to the customers when they need it.
4. Explain discrepancies of quantity and assortment using the clothing business as an example. How does the application of these concepts change when selling steel to the automobile industry? What impact does this have on the number and kinds of marketing specialists required?
Discrepancies of quantity and assortment in the clothing industry are caused from the large quantities of clothing produced in a give time period. The average shopper only wants a few pieces of clothing at a time. The automobile industry would be different because it is more particular. If too many steel parts are made or not enough is made by company selling it, it won’t be as well distributed to the automobile industry. The impact is reliant on how inconsistent the steel making company is. There could be quite a few different kinds of marketing specialists if required.
Chapter 13
4. Discuss a few changes in the market environment that you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly.
Telephone, mail-order, and Internet retailing have been growing so rapidly because it makes it easier, more convenient, and more efficient for customers to purchase and receive their products without having to make a trip to the store or having to fight long lines.
Chapter 14
1. Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?
The three basic promotion methods available to a marketing manager are personal