Case Study: Making One's Self
Alexis Jones
BUSI 1301
October 13, 2014
“Case Study 2”
Marketing One's Self
1. How could it be mutually beneficial to both an employer and a prospective employee when one approaches a job search in the same way as Bob?
A- In both cases as an employer and employee, it shows integrity and dedication to your marketing role which is very beneficial. If you took what you have learned and used it for the greater good, meaning in real life situations its shows the employer that you have what it takes for that particular job. In Bob’s case, he realized that he is the product so he used himself as an asset in his job search. As an employer in scout for a new employee, they are actually looking for that one person that stands out on paper as well as being that outstanding person during the interview process.
2. Why do you suppose that many students study marketing in school and know how to use it in the business world but never realize that it has a wide array of applications to all areas of their life?
A- I think most students study marketing in school and know how to use it in the business world and not in real life because; students never realized how big the marketing business is and the different areas that marketing can be used in. In this day in time, you are going to have to do a little marketing in whatever you do. That is where I suppose people do not realize they are actually doing it without even knowing. The program was designed for students learn the in and outs of the business, and ultimately train for the real life experiences. Students go into the program thinking that they can only use their skills only in the business world; negative. To market yourself, is to know yourself. If you do not know anything about yourself and (or product) then how would you be able to explain to a consumer what it is that you do (or about the product your advertising or selling). There are many different areas that require different tactics but, it takes an open
BUSI 1301
October 13, 2014
“Case Study 2”
Marketing One's Self
1. How could it be mutually beneficial to both an employer and a prospective employee when one approaches a job search in the same way as Bob?
A- In both cases as an employer and employee, it shows integrity and dedication to your marketing role which is very beneficial. If you took what you have learned and used it for the greater good, meaning in real life situations its shows the employer that you have what it takes for that particular job. In Bob’s case, he realized that he is the product so he used himself as an asset in his job search. As an employer in scout for a new employee, they are actually looking for that one person that stands out on paper as well as being that outstanding person during the interview process.
2. Why do you suppose that many students study marketing in school and know how to use it in the business world but never realize that it has a wide array of applications to all areas of their life?
A- I think most students study marketing in school and know how to use it in the business world and not in real life because; students never realized how big the marketing business is and the different areas that marketing can be used in. In this day in time, you are going to have to do a little marketing in whatever you do. That is where I suppose people do not realize they are actually doing it without even knowing. The program was designed for students learn the in and outs of the business, and ultimately train for the real life experiences. Students go into the program thinking that they can only use their skills only in the business world; negative. To market yourself, is to know yourself. If you do not know anything about yourself and (or product) then how would you be able to explain to a consumer what it is that you do (or about the product your advertising or selling). There are many different areas that require different tactics but, it takes an open