Spar Case
SDM POST-GRADUATE CENTRE FOR MANAGEMENT STUDIES AND RESEARCH
A RESEARCH
ON
“COMPARATIVE STUDY BETWEEN SPAR AND BIG BAZAAR, MANGALORE” SUBMITTED TO MRS. SEEMA SHENOY MBA FACULTY SUBMITTED BY
JAWAHAR D’ SOUZA
MITHUN N
TAUSEEF AHMED M
2nd ND YR MBA – SEC A
SDM, MANGALORE
Table of content
No. | Index | Page No. | 1 | Introduction | 1 | 2 | Industry Profile | 2 -7 | 3 | About Spar | 8 – 11 | 4 | About Big Bazaar | 12 – 15 | 5 | Research Design | 16 – 19 | 6 | Research Analysis | 20 - 25 | 7 | Findings, Suggestions And Conclusion | 26 – 27 | 8 | References | 28 | 9 | Annexure | 29 - 31 |
Chapter 1 INTRODUCTION Big Bazaar, the country's leading discount hypermarket, has opened its first outlet in Mangalore on 24th April 2006. It is said that this is the 27th Big Bazaar outlet in the country and the sixth one in southern region. Big Bazaar will provide shoppers with 32,000 sq ft of shopping experience and will offer over 1.6 lakhs products under one roof at the best prices available in the market, he said. Located at Bharath Mall in Mangalore, Big Bazaar has a `Food Bazaar', `Furniture Bazaar' and `Electronic Bazaar'. SPAR India opened its hyper market spread over an area of about 44,000 sq ft at City Mall on K S Rao Road in the city, on Friday April 30 2010, which is stated to be the first store of international standard in the district. The new store offers a choice of over 40,000 different items to customers under one roof. The items available include food products, clothes, toys, bar items, fresh fruits and vegetables, fish, meat, electronic items, health and cosmetic products etc. Even though spar being a late entrant to Mangalore, it’s been observed that customer’s preference is slowly shifting to spar from big bazaar. So, this research tires to find out the reason behind this phenomenal change.
Chapter 2 INDUSTRY PROFILE
The Indian retail industry is the fifth largest in the world.
A RESEARCH
ON
“COMPARATIVE STUDY BETWEEN SPAR AND BIG BAZAAR, MANGALORE” SUBMITTED TO MRS. SEEMA SHENOY MBA FACULTY SUBMITTED BY
JAWAHAR D’ SOUZA
MITHUN N
TAUSEEF AHMED M
2nd ND YR MBA – SEC A
SDM, MANGALORE
Table of content
No. | Index | Page No. | 1 | Introduction | 1 | 2 | Industry Profile | 2 -7 | 3 | About Spar | 8 – 11 | 4 | About Big Bazaar | 12 – 15 | 5 | Research Design | 16 – 19 | 6 | Research Analysis | 20 - 25 | 7 | Findings, Suggestions And Conclusion | 26 – 27 | 8 | References | 28 | 9 | Annexure | 29 - 31 |
Chapter 1 INTRODUCTION Big Bazaar, the country's leading discount hypermarket, has opened its first outlet in Mangalore on 24th April 2006. It is said that this is the 27th Big Bazaar outlet in the country and the sixth one in southern region. Big Bazaar will provide shoppers with 32,000 sq ft of shopping experience and will offer over 1.6 lakhs products under one roof at the best prices available in the market, he said. Located at Bharath Mall in Mangalore, Big Bazaar has a `Food Bazaar', `Furniture Bazaar' and `Electronic Bazaar'. SPAR India opened its hyper market spread over an area of about 44,000 sq ft at City Mall on K S Rao Road in the city, on Friday April 30 2010, which is stated to be the first store of international standard in the district. The new store offers a choice of over 40,000 different items to customers under one roof. The items available include food products, clothes, toys, bar items, fresh fruits and vegetables, fish, meat, electronic items, health and cosmetic products etc. Even though spar being a late entrant to Mangalore, it’s been observed that customer’s preference is slowly shifting to spar from big bazaar. So, this research tires to find out the reason behind this phenomenal change.
Chapter 2 INDUSTRY PROFILE
The Indian retail industry is the fifth largest in the world.