Efeectiveness of Loyalty Programs in Big Bazaar

Powerful Essays

Open Document

View Writing Issues

2392 Words

Grammar

Plagiarism

Writing

Score

Efeectiveness of Loyalty Programs in Big Bazaar

| 2011 | | MARKETING OF SERVICES TERM PAPER
PRADEEP KUMAR.N(M100002MS) |

[ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | |

Contents page no 1. About the company 03 2. Significant features of big bazaar 04 3. Promotion techniques 04 4. Sales Promotion techniques 05 5. Loyalty programs 06 6. Customer experience 08 7. Research objective 09 8. Research methodology 09 9. Hypothesis and testing 10 10. Sampling plan 10 11. Findings 11 12. Conclusion 12

ABOUT THE COMPANY

Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise,

You May Also Find These Documents Helpful

Good Essays
Preferred Market Solutions Unleashes A Free Community Loyalty Program For Merchants
- 703 Words
- 3 Pages
Preferred Market Solutions Unleashes A Free Community Loyalty Program For Merchants

1888PressRelease - PatronAdvantage™ allows merchants to participate in a community loyalty program completely free, in addition to being compensated for doing so! The merchant simply distributes rewards cards to consumers. In return, they receive a portion of each card activation and the use of a state of the art loyalty program for free. Consumers pay a nominal annual fee and receive enhanced privileges and perks.…
- 703 Words
- 3 Pages
Good Essays

Read More
Better Essays
Loyalty Program and Frequent Shopper Program
- 1057 Words
- 5 Pages
Loyalty Program and Frequent Shopper Program

Mary Culnan, David Diamond, Jean Ann Fox, Rich Frank, Richard Kochersperger, Chip Kunde, Carolyn Mahoney, Joanie Taylor, (2000). Consumer Privacy Program Implementation Guide. Washington, D.C.: Consumer Affairs Department.…
- 1057 Words
- 5 Pages
Better Essays

Read More
Powerful Essays
Building Loyalty with Web 2.0
- 1457 Words
- 6 Pages
Building Loyalty with Web 2.0

Web 2.0 is changing the way audiences interact with travel brands. User generated content [UGC] and social network sites such as Flickr, Youtube, and Yahoo Trip Planner are reshaping audience expectations and experiences. The authority figure is no longer the travel agent or the media - it is now the audience. Welcome to Travel 2.0.…
- 1457 Words
- 6 Pages
Powerful Essays

Read More
Satisfactory Essays
Megamart Retail Study
- 613 Words
- 3 Pages
Megamart Retail Study

• Megamarts - 122 Small Format, 3.50 L sqft, Company owned stores across 45 cities 4 Large Format, 1.30 Lakh sqft, Company owned store in Chennai, Pune, B’lore and Faridabad.…
- 613 Words
- 3 Pages
Satisfactory Essays

Read More
Satisfactory Essays
Customer Loyalty in Hospitality Industry
- 321 Words
- 2 Pages
Customer Loyalty in Hospitality Industry

Today, the ultimate goal of almost every kind of business is to increase its income and sales. In other word, the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they want to recall their memories. If the firm can achieve brand awareness successfully, it means that the brand of that firm is well known in the society. This branding has many benefits to both firm and customers. In term of hotel, customers who have a strong brand loyalty in a hotel would find themselves comfortable to stay at that hotel whenever they travel and it can also reduce the perceived risk and search cost for a another brand or hotel. Concurrently for the hotel, brand owners, once hotel create and maintain a strong brand loyalty, its customers will believe in the hotel and would select the service of that hotel. Moreover, the hotel can save cost of marketing new campaign to attract new customers which is now very competitive in the hotel industry.…
- 321 Words
- 2 Pages
Satisfactory Essays

Read More
Satisfactory Essays
7-11 Customer Service – Loyalty Program
- 310 Words
- 2 Pages
7-11 Customer Service – Loyalty Program

It is important to create a program that is manageable and support the goals of 7-11. The Loyalty Program of 7-Eleven Hong Kong was “Stamp Collection”. The latest function was Sanrio 50th Crystal Charm Collection. (Swarovski)…
- 310 Words
- 2 Pages
Satisfactory Essays

Read More
Good Essays
Group Cohesiveness
- 2455 Words
- 10 Pages
Group Cohesiveness

We are thankful to a lot of people for all the cooperation and support they extended, without which this project would not have been possible. We are grateful to our Organizational Behaviour - II Professor Manish Singhal, for giving us the opportunity to work on this project, and for all his guidance in his course lectures. We are thankful to our teaching assistants Gaurav Marathe and Madhu Bala for their constant feedback. A huge thank you to our entire batch! They are last, certainly not least. They helped us with all the patient sittings for interviews, surveys and questionnaires.…
- 2455 Words
- 10 Pages
Good Essays

Read More
Powerful Essays
Analysis of the Loyalty Card as Promotion Tool and How It Improves Satisfaction and Loyalty Between the Supermarkets and Customers Such as in Tesco Plc Case Study.
- 2365 Words
- 10 Pages
Analysis of the Loyalty Card as Promotion Tool and How It Improves Satisfaction and Loyalty Between the Supermarkets and Customers Such as in Tesco Plc Case Study.

| | |6055BUSIS BMI Project | |BMI-Literature review | | | | | | | | | | | |Tutor Name- | | | | | | | | | |Fred | | | |…
- 2365 Words
- 10 Pages
Powerful Essays

Read More
Good Essays
Spar Case
- 4843 Words
- 20 Pages
Spar Case

Big Bazaar, the country's leading discount hypermarket, has opened its first outlet in Mangalore on 24th April 2006. It is said that this is the 27th Big Bazaar outlet in the country and the sixth one in southern region. Big Bazaar will provide shoppers with 32,000 sq ft of shopping experience and will offer over 1.6 lakhs products under one roof at the best prices available in the market, he said. Located at Bharath Mall in Mangalore, Big Bazaar has a `Food Bazaar', `Furniture Bazaar' and `Electronic Bazaar'.…
- 4843 Words
- 20 Pages
Good Essays

Read More
Better Essays
Retailing Lessons from Loyalty Programs Around the Globe
- 963 Words
- 4 Pages
Retailing Lessons from Loyalty Programs Around the Globe

Discuss the CVS Extra Care loyalty program and whether the program is a source of shopper insights that can be leveraged in multiple ways to be successful.…
- 963 Words
- 4 Pages
Better Essays

Read More
Powerful Essays
Loyalty Programs in Indian Retail
- 2883 Words
- 12 Pages
Loyalty Programs in Indian Retail

These kinds of loyalty programs are successful but there are certain issues such as brand fit between two companies and a risk of brand dilution due to coalition partner 's inefficiency.…
- 2883 Words
- 12 Pages
Powerful Essays

Read More
Better Essays
Loyalty Schemes
- 1689 Words
- 7 Pages
Loyalty Schemes

The purpose of this report is to analyse three different loyalty programs in New Zealand and they benefits that they have to offer.…
- 1689 Words
- 7 Pages
Better Essays

Read More
Powerful Essays
Big Bazar Price Control on Customer Demand
- 1727 Words
- 7 Pages
Big Bazar Price Control on Customer Demand

What is Big Bazar and why it is like this :- Basically Big bazaar is designed as an agglomeration of Bazar or Indian Market with cluster offering wide range .…
- 1727 Words
- 7 Pages
Powerful Essays

Read More
Good Essays
A Study of Necessity on Sport Facilities to the Fulltime Students in the Uitm
- 1709 Words
- 7 Pages
A Study of Necessity on Sport Facilities to the Fulltime Students in the Uitm

: A Study of Necessity on Sport Facilities to the Fulltime Students in the UiTM Kuantan…
- 1709 Words
- 7 Pages
Good Essays

Read More
Powerful Essays
Research Paper
- 39773 Words
- 160 Pages
Research Paper

Water is one of the basic necessities and needs for survival. They say we can live for several days without food but not without water. We cannot ensure the water that we drink coming from the wells and from the water being supplied by our government. People may find ways on how to ensure safety and clean drinking water.…
- 39773 Words
- 160 Pages
Powerful Essays

Read More

Efeectiveness of Loyalty Programs in Big Bazaar

You May Also Find These Documents Helpful

Preferred Market Solutions Unleashes A Free Community Loyalty Program For Merchants

Preferred Market Solutions Unleashes A Free Community Loyalty Program For Merchants

Loyalty Program and Frequent Shopper Program

Loyalty Program and Frequent Shopper Program

Building Loyalty with Web 2.0

Building Loyalty with Web 2.0

Megamart Retail Study

Megamart Retail Study

Customer Loyalty in Hospitality Industry

Customer Loyalty in Hospitality Industry

7-11 Customer Service – Loyalty Program

7-11 Customer Service – Loyalty Program

Group Cohesiveness

Group Cohesiveness

Analysis of the Loyalty Card as Promotion Tool and How It Improves Satisfaction and Loyalty Between the Supermarkets and Customers Such as in Tesco Plc Case Study.

Analysis of the Loyalty Card as Promotion Tool and How It Improves Satisfaction and Loyalty Between the Supermarkets and Customers Such as in Tesco Plc Case Study.

Spar Case

Spar Case

Retailing Lessons from Loyalty Programs Around the Globe

Retailing Lessons from Loyalty Programs Around the Globe

Loyalty Programs in Indian Retail

Loyalty Programs in Indian Retail

Loyalty Schemes

Loyalty Schemes

Big Bazar Price Control on Customer Demand

Big Bazar Price Control on Customer Demand

A Study of Necessity on Sport Facilities to the Fulltime Students in the Uitm

A Study of Necessity on Sport Facilities to the Fulltime Students in the Uitm

Research Paper

Research Paper

Related Topics