Soft Drink and Market Share
PepsiCo
Using the appropriate tools and processes taught in class, the group is required to develop business strategies for the organization. Guidelines below might help the group to prepare the written report.
1. Identify the firm’s existing vision and mission.
Vision Statement
1. “To be the world’s best beverage company”. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products”.
2. “To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources”.
Mision Statement
3. “To be the world’s premier consumer Products Company focused on convenient food and beverages. We seek to produce healthy financial rewards to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity”.
2. Develop vision and mission statement for the organization (if needed).
3. Identify the organization’s external opportunities and threats.
External Opportunities and Threats
a) Demographic Factors :
• Age
• Pepsi should target that age group that consumes it the most and make promotional strategies according to their behavior. So their main target is the young generation.
• Education
• A company has to make promotional strategies keeping in view the customer level. If the percentage of education is high in a country then through advertisements people can be made well aware of their product and can convey their message easily. Promotional and education has a direct relationship.
b) Economic Factors :
• Economic Policies
• Some of the economic policies which can
Using the appropriate tools and processes taught in class, the group is required to develop business strategies for the organization. Guidelines below might help the group to prepare the written report.
1. Identify the firm’s existing vision and mission.
Vision Statement
1. “To be the world’s best beverage company”. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products”.
2. “To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources”.
Mision Statement
3. “To be the world’s premier consumer Products Company focused on convenient food and beverages. We seek to produce healthy financial rewards to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity”.
2. Develop vision and mission statement for the organization (if needed).
3. Identify the organization’s external opportunities and threats.
External Opportunities and Threats
a) Demographic Factors :
• Age
• Pepsi should target that age group that consumes it the most and make promotional strategies according to their behavior. So their main target is the young generation.
• Education
• A company has to make promotional strategies keeping in view the customer level. If the percentage of education is high in a country then through advertisements people can be made well aware of their product and can convey their message easily. Promotional and education has a direct relationship.
b) Economic Factors :
• Economic Policies
• Some of the economic policies which can