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UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS
General Certificate of Education
Advanced Subsidiary Level and Advanced Level
9707/02
For Examination from 2011
Paper 2 Data Response
SPECIMEN PAPER
1 hour 30 minutes
Additional Materials:
Answer Booklet/Paper
READ THESE INSTRUCTIONS FIRST
If you have been given an Answer Booklet, follow the instructions o the front cover of the Booklet.
Write your Centre number, candidate number and name on all the work you hand in.
Write in dark blue or black pen.
Do not use staples, paper clips, highlighters, glue or correction fluid.
Answer all questions.
The businesses described in this question paper are entirely fictitious.
At the end of the examination, fasten all your work securely together.
The number of marks is given in brackets [ ] at the end of each question or part question.
This document consists of 5 printed pages and 1 blank page.
© UCLES 2010
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1
Tech New
Tech New (TN) is a small private limited company that assembles and sells computers to homes, schools and small businesses. TN competes on price with larger multinational businesses. TN has retail outlets in several major towns that sell components as well as computers. Recently TN's sales of computers have fallen rapidly. This was mainly due to aggressive 5 marketing by competitors. However Tariq, the Managing Director, noticed that there was a big increase in the sales of components to customers for improving their own computers.
The following is an extract from TN's accounts:
Table 1: Extract from accounts ($000)
2005
Sales of computers
Sales of components
Rent on shops
Stocks
2006
% Change
80
50
20
5
40
90
50
10
10
–50
+150
+100
Tariq is thinking of changing the product mix by focusing more on the sale of components. 15
He is also investigating the possibility of selling these