Social Media
SAMPLE SociAL MEdiA tactical plan
social media tactical plan
This plan includes the tactical objectives to be used to accomplish the following social media goals: 1. Increase inbound leads at a low cost 2. Expand reach of thought leadership content 3. Engage and excite influencers 4. Better understand, identify, and engage potential buyers 5. Improve customer service and satisfaction 6. Enhance outbound campaign program effectiveness
Blog Social Networks Microblogging Social PR Widgets Booking Marking / Tagging Social Apps & Voting Blog Commenting / Q&A Sites Online Video Photo Sharing Podcasting Presentation Sharing Additional Notes & Objectives
3 4 5 5 5 6 6 6 7 7 7 8 8
© 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com
2
Blog - X hours daily/weekly/monthly
Short term objectives:
• Increase recognition
− Insert actions to be taken here − Example: X number of posts − Blog publication schedule − Add RSS button − Include social share buttons
Key Metrics:
• Number of posts • Number of social shares • Audience growth- unique and returns • Conversation rate • Conversions • Subscribers • Inbound links • Technorati, Alltop, and other directory listings • SEO Improvements
• Increase engagement
− Insert actions to be taken here − Encourage comments, forum pages, etc. − Add social share buttons
© 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com
3
social Networks - X hours daily/weekly/monthly
Short term objectives:
• Facebook Fan Page
− Insert strategic objective − Share a mix of relevant links, engaging content, videos, and polls − Make sure you promote upcoming events and create them in the events tab − X posts per day − Engage with influencers
Key Metrics:
• Facebook Likes and posts • Linkedin Followers • Referring traffic • Linkedin Group members • Linkedin
social media tactical plan
This plan includes the tactical objectives to be used to accomplish the following social media goals: 1. Increase inbound leads at a low cost 2. Expand reach of thought leadership content 3. Engage and excite influencers 4. Better understand, identify, and engage potential buyers 5. Improve customer service and satisfaction 6. Enhance outbound campaign program effectiveness
Blog Social Networks Microblogging Social PR Widgets Booking Marking / Tagging Social Apps & Voting Blog Commenting / Q&A Sites Online Video Photo Sharing Podcasting Presentation Sharing Additional Notes & Objectives
3 4 5 5 5 6 6 6 7 7 7 8 8
© 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com
2
Blog - X hours daily/weekly/monthly
Short term objectives:
• Increase recognition
− Insert actions to be taken here − Example: X number of posts − Blog publication schedule − Add RSS button − Include social share buttons
Key Metrics:
• Number of posts • Number of social shares • Audience growth- unique and returns • Conversation rate • Conversions • Subscribers • Inbound links • Technorati, Alltop, and other directory listings • SEO Improvements
• Increase engagement
− Insert actions to be taken here − Encourage comments, forum pages, etc. − Add social share buttons
© 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com
3
social Networks - X hours daily/weekly/monthly
Short term objectives:
• Facebook Fan Page
− Insert strategic objective − Share a mix of relevant links, engaging content, videos, and polls − Make sure you promote upcoming events and create them in the events tab − X posts per day − Engage with influencers
Key Metrics:
• Facebook Likes and posts • Linkedin Followers • Referring traffic • Linkedin Group members • Linkedin