Small Gensets of Resl -4p Analysis
Small Gensets of RESL
Power Crisis results increase in dependency of alternate source of power which is basically generators for the business house. In this given scenario we plan to do business of small gensets.
4 Ps of Small Gensets:
Marketing decision variables under the business’s control affect the level of demand for the business’s products. They are distinguished from environmental and competitive action variables that are not totally and directly under the business’s control. The four marketing decision variables are:
1. Product. The right small gensets to satisfy the needs of our target customer.
2. Price. The right small gensets offered at the right price.
3. Place. The right small gensets at the right price available in the right place to be bought by customers.
4. Promotion. Informing potential customers of the availability of the small gensets, its price and its place.
Each of the four P’s is a variable we control in creating the marketing mix that will attract customers to our business. Our marketing mix is something we pay careful attention to because the success of our business depends on it. We determine how to use these variables to achieve our profit potential.
PRODUCT:
“Product” refers to the goods and services we offer to our customers. Apart from the physical small gensets itself, there are elements associated with our small gensets that customers may be attracted to. Other small gensets attributes include quality, model & size, packaging, services, warranties, and brand name. Our product’s appearance and support make up what the customer is actually buying. Our small gensets bundle will meet the needs of a particular target market. For example, introduce Small genset as a basic small gensets and must be positioned for price conscious consumers. Other important aspects may include an appropriate small gensets range, design.
Customer research or can say market survey is a key element in building an effective marketing
Power Crisis results increase in dependency of alternate source of power which is basically generators for the business house. In this given scenario we plan to do business of small gensets.
4 Ps of Small Gensets:
Marketing decision variables under the business’s control affect the level of demand for the business’s products. They are distinguished from environmental and competitive action variables that are not totally and directly under the business’s control. The four marketing decision variables are:
1. Product. The right small gensets to satisfy the needs of our target customer.
2. Price. The right small gensets offered at the right price.
3. Place. The right small gensets at the right price available in the right place to be bought by customers.
4. Promotion. Informing potential customers of the availability of the small gensets, its price and its place.
Each of the four P’s is a variable we control in creating the marketing mix that will attract customers to our business. Our marketing mix is something we pay careful attention to because the success of our business depends on it. We determine how to use these variables to achieve our profit potential.
PRODUCT:
“Product” refers to the goods and services we offer to our customers. Apart from the physical small gensets itself, there are elements associated with our small gensets that customers may be attracted to. Other small gensets attributes include quality, model & size, packaging, services, warranties, and brand name. Our product’s appearance and support make up what the customer is actually buying. Our small gensets bundle will meet the needs of a particular target market. For example, introduce Small genset as a basic small gensets and must be positioned for price conscious consumers. Other important aspects may include an appropriate small gensets range, design.
Customer research or can say market survey is a key element in building an effective marketing