Display Device and Window Display
1. When I shop for clothes I take notice of the window display of the store.
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Strongly Disagree Strongly Agree
2. I sometime buy an item of clothing or an outfit which I see in a window display.
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Strongly Disagree Strongly Agree
3. An interesting window display makes me enter a store.
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Strongly Disagree Strongly Agree
4. I tend to buy when I see a new design or style on display.
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Strongly Disagree Strongly Agree
5. A mannequin display tempts me to buy that product.
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Strongly Disagree Strongly Agree
6. I make an unplanned purchase when I see something very attractive on display.
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Strongly Disagree Strongly Agree
7. The music played inside a store creates a desirable shopping environment.
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Strongly Disagree Strongly Agree
8. While passing by a store if an interesting window display attracts me I can’t stop myself from getting inside the store.
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Strongly Disagree Strongly Agree
9. If lighting is used in an interesting manner to highlight a particular product, I get attracted to it.
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Strongly Disagree Strongly Agree
10. A comfortable temperature and humidity inside a store makes the shopping a pleasant one.
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Strongly Disagree Strongly Agree
11. I pay attention to displays which are meant for promoting the store or the brand.
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Strongly Disagree Strongly Agree
12. A clear direction inside a store as to which product is available where makes it easier for me to locate the product I am looking for.
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Strongly Disagree Strongly Agree
13. A display done according to a season or festival makes a store more attractive.
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Strongly Disagree Strongly Agree
14. Display in front of the product influence me to make an unplanned purchase.
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Strongly Disagree Strongly Agree
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Strongly Disagree Strongly Agree
2. I sometime buy an item of clothing or an outfit which I see in a window display.
1
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3
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5
Strongly Disagree Strongly Agree
3. An interesting window display makes me enter a store.
1
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3
4
5
Strongly Disagree Strongly Agree
4. I tend to buy when I see a new design or style on display.
1
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3
4
5
Strongly Disagree Strongly Agree
5. A mannequin display tempts me to buy that product.
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5
Strongly Disagree Strongly Agree
6. I make an unplanned purchase when I see something very attractive on display.
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5
Strongly Disagree Strongly Agree
7. The music played inside a store creates a desirable shopping environment.
1
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3
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5
Strongly Disagree Strongly Agree
8. While passing by a store if an interesting window display attracts me I can’t stop myself from getting inside the store.
1
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3
4
5
Strongly Disagree Strongly Agree
9. If lighting is used in an interesting manner to highlight a particular product, I get attracted to it.
1
2
3
4
5
Strongly Disagree Strongly Agree
10. A comfortable temperature and humidity inside a store makes the shopping a pleasant one.
1
2
3
4
5
Strongly Disagree Strongly Agree
11. I pay attention to displays which are meant for promoting the store or the brand.
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5
Strongly Disagree Strongly Agree
12. A clear direction inside a store as to which product is available where makes it easier for me to locate the product I am looking for.
1
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3
4
5
Strongly Disagree Strongly Agree
13. A display done according to a season or festival makes a store more attractive.
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3
4
5
Strongly Disagree Strongly Agree
14. Display in front of the product influence me to make an unplanned purchase.
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5
Strongly Disagree Strongly Agree