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SM0269 Assignment

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SM0269 Assignment
Table of Contents
Introduction 2
Brief Summary of India 2
Part 1: India Porter’s National Diamond Analysis 2
1. Factor Conditions 2
1. Opportunities 2
1.1 Transportation System 2
1.2 Cost Advantage 3
1.3 Lack of Clean Drinking Water as an Opportunity 3
2. Threats 3
2.1 Institutions and government regulation 3
2.2 Labour Market 3
2.3 Poor Water Quality 3
2.4 Poor health situation 4
3. Demand Conditions 4
3.1 Demand for Food Retail in India 4
3.2 India Potential Declining Economy 6
3.3 Related and Supporting Industries 7
1. Food Retailing an Evergreen industry 7
2. Bargaining Power of Supply 7
3. Bargaining Power of Buyer 8
4. Firm Strategy, Structure and Rivalry 9
4.1 Firm Strategy, Structure and Culture 9
4.2 The Big Players 9
4.2 Bribery and Corruption 10
5. Chance 10
6. Government 10
PART 2: CONTEMPORARY MANAGEMENT ISSUES 11
1. Culture Differences 11
2. Collaboration with Industry Players 12
PART 3: MARKET ENTRY STRATEGY 13
Reference 14

Introduction
The report's aim is to facilitate the decision making process of the company to consider expanding the international activities of India in the food retail business. Competitiveness and the overall investment attractiveness will be based on an extended version of the National Diamond Porter and support issues of key management of Indian food retail industry, which garment company towards its strategic. Recommendations analysis will be done in that review carried out by the company before deciding to open operations in the Indian food retail industry.
Brief Summary of India
India is the 7th largest country in the world with a population of 2nd most in the world with 1.2 billion people. India is a land of 29 states and 7 territories with diverse cultures, religions, communities, languages (Hindi, English and 21 other official languages), and politics. With economic growth rate of 5.83% per year, India has become the 3rd largest economy in the world with a GDP of $ 1.8 billion. India's GDP outlook is

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