Situational Analysis, Easton Sports
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Situational Analysis
Easton Bell Sports, Inc.
APRIL 20, 2011
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*OVERVIEW* Easton Bell Sports, Inc. is a leading designer, developer in sporting good products and accessories. Easton provides products from youth levels to professional athletes, who want innovative and top of the line products. Easton’s design and technology of Composite, Aerospace Grade Fibers, Scandium and Aluminum Alloy’s has led them to be one of the best in cutting edge performance equipment. Easton’s dedication to research and development has brought many new and innovative products, which have set new standards of performance in many different sports. Easton Also believes in expanding and consistently improving existing products is also a major key to their success.
Easton Bell Sports channels of distribution are as follows:
Specialty Retailers
National and Regional Sporting Goods retailers
Educational and Athletic Leagues and Associations
Major Retailers that focus on Entry to Mid-Level Products
*Products* The following products are sold under the brands below:
Easton® - Baseball, Softball, Ice Hockey Equipment and Accessories
Bell® - Cycling, Action Sports Helmets and Accessories
Giro® - Cycling, Snow Sport Helmets and Accessories
Blackburn® - Cycling
Riddell® - Football, Baseball, Softball Equipment and Reconditioning Services
Savasa – Fitness Products
*Mission Statement* Our Mission is to create the need for our brands by providing innovative sports products that inspire athletes to excel. The mission statement, lead to the creation of our Seven Core Values which are:
People - People are our most valued resource. We endeavor to develop, retain and attract the best people and provide them with opportunities for personal and professional growth.
Respect – We will recognize the efforts of others and treat each other with integrity, sensitivity and courtesy. We will Honor the Decisions of the team by being in alignment with our message.
Situational Analysis
Easton Bell Sports, Inc.
APRIL 20, 2011
[pic]
[pic]
*OVERVIEW* Easton Bell Sports, Inc. is a leading designer, developer in sporting good products and accessories. Easton provides products from youth levels to professional athletes, who want innovative and top of the line products. Easton’s design and technology of Composite, Aerospace Grade Fibers, Scandium and Aluminum Alloy’s has led them to be one of the best in cutting edge performance equipment. Easton’s dedication to research and development has brought many new and innovative products, which have set new standards of performance in many different sports. Easton Also believes in expanding and consistently improving existing products is also a major key to their success.
Easton Bell Sports channels of distribution are as follows:
Specialty Retailers
National and Regional Sporting Goods retailers
Educational and Athletic Leagues and Associations
Major Retailers that focus on Entry to Mid-Level Products
*Products* The following products are sold under the brands below:
Easton® - Baseball, Softball, Ice Hockey Equipment and Accessories
Bell® - Cycling, Action Sports Helmets and Accessories
Giro® - Cycling, Snow Sport Helmets and Accessories
Blackburn® - Cycling
Riddell® - Football, Baseball, Softball Equipment and Reconditioning Services
Savasa – Fitness Products
*Mission Statement* Our Mission is to create the need for our brands by providing innovative sports products that inspire athletes to excel. The mission statement, lead to the creation of our Seven Core Values which are:
People - People are our most valued resource. We endeavor to develop, retain and attract the best people and provide them with opportunities for personal and professional growth.
Respect – We will recognize the efforts of others and treat each other with integrity, sensitivity and courtesy. We will Honor the Decisions of the team by being in alignment with our message.
References: Easton Bell Sports. ( n.d.). Retrieved from http://www.eastonbellsports.com/investor Relations Easton Bell Sports. (n.d.). Retrieved from http://www.eastonbellsports.com/brands/easton-baseball-softball Annual Report. (2011) Annual report pursuant to section 13. (Form 10-k). Washington, D.C Company Histories. (n.d.). Retrieved from http://www.fundinguniverse.com/company-histories/easton-Sports-Inc-Company-History.html