Singapore Tourist Promotion Board: Background And Development Of Singapore Tourism Board
Background and development of the STB as the NTO.
Singapore Tourism Board (STB), which was formally known as Singapore Tourist Promotion Board (STPB), was formulated to increase Singapore's attractiveness to tourists. It's primary roles were to coordinate activities with tourist enterprises, enhance and develop the infrastructure and superstructure of tourist facilities and attractions, regulate policies and standards within the tourism industry, and continually market Singapore as a tourism destination.
Over the years, STB has greatly expanded from a headcount of about 25 staff in Singapore, to an impressive 300 staff in its headquarters, and 20 regional offices worldwide.
That is just one of the examples of how much it has developed tremendously …show more content…
In addition to promotion, early actions of the Board’s 25 staff included the provision of a mobile information van to cater to those arriving by ship and an airport information desk as well as a tourist lounge at its offices. Training courses and seminars to enhance professional standards were held and the Tourist Promotion (Certification and Control of Guides) Regulations were introduced in 1964 whereby guides had to be formally registered. The Board also participated in the regulation of taxis at the airport and a bus service from the wharves. Endeavours were made to educate the public about tourism and its significance, employing Tourism Benefits Everybody as a slogan in 1964 and producing a short film intended to afford insights into what tourists typically did in Singapore .
After STB had structured themselves in the 6 different groups: Marketing, Policy & Planning, Corporate, Experience Development, International, Technology Transformation, this would enable each group to focus on their areas of specializations. A niche or specialization was essential when STB had expanded so quickly, so as to tackle and dig deeper into problems each group face, without worrying about other aspects falling apart. Even in each group, it comprises of several other sub groups as …show more content…
Singapore has been ever growing due to STB’s contribution. Of all the strategic tourism products that Singapore has developed since independence, it is arguable that the two Integrated Resorts (IRs) built in the 2000s are the largest and most visible, as well as the most obvious indication that the government was prepared to explore new frontiers in reinventing Singapore as a global city for tourism, business and leisure. Each IR—Marina Bay Sands (MBS) and Resorts World Sentosa (RWS)— comprises a variety of lifestyle, leisure and tourism attractions such as entertainment and concerts, hotels, restaurants, convention and exhibition spaces, shopping, public spaces and gardens, and a museum or an amusement park. Each IR also houses a casino, the first and only two of their kind in
Singapore Tourism Board (STB), which was formally known as Singapore Tourist Promotion Board (STPB), was formulated to increase Singapore's attractiveness to tourists. It's primary roles were to coordinate activities with tourist enterprises, enhance and develop the infrastructure and superstructure of tourist facilities and attractions, regulate policies and standards within the tourism industry, and continually market Singapore as a tourism destination.
Over the years, STB has greatly expanded from a headcount of about 25 staff in Singapore, to an impressive 300 staff in its headquarters, and 20 regional offices worldwide.
That is just one of the examples of how much it has developed tremendously …show more content…
In addition to promotion, early actions of the Board’s 25 staff included the provision of a mobile information van to cater to those arriving by ship and an airport information desk as well as a tourist lounge at its offices. Training courses and seminars to enhance professional standards were held and the Tourist Promotion (Certification and Control of Guides) Regulations were introduced in 1964 whereby guides had to be formally registered. The Board also participated in the regulation of taxis at the airport and a bus service from the wharves. Endeavours were made to educate the public about tourism and its significance, employing Tourism Benefits Everybody as a slogan in 1964 and producing a short film intended to afford insights into what tourists typically did in Singapore .
After STB had structured themselves in the 6 different groups: Marketing, Policy & Planning, Corporate, Experience Development, International, Technology Transformation, this would enable each group to focus on their areas of specializations. A niche or specialization was essential when STB had expanded so quickly, so as to tackle and dig deeper into problems each group face, without worrying about other aspects falling apart. Even in each group, it comprises of several other sub groups as …show more content…
Singapore has been ever growing due to STB’s contribution. Of all the strategic tourism products that Singapore has developed since independence, it is arguable that the two Integrated Resorts (IRs) built in the 2000s are the largest and most visible, as well as the most obvious indication that the government was prepared to explore new frontiers in reinventing Singapore as a global city for tourism, business and leisure. Each IR—Marina Bay Sands (MBS) and Resorts World Sentosa (RWS)— comprises a variety of lifestyle, leisure and tourism attractions such as entertainment and concerts, hotels, restaurants, convention and exhibition spaces, shopping, public spaces and gardens, and a museum or an amusement park. Each IR also houses a casino, the first and only two of their kind in