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sharda dss10 ppt 01
Business Intelligence and
Analytics: Systems for Decision
Support
(10th Edition)

Chapter 1:
An Overview of Business
Intelligence, Analytics, and
Decision Support

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Learning Objectives








Understand today’s turbulent business environment and describe how organizations survive and even excel in such an environment (solving problems and exploiting opportunities)
Understand the need for computerized support of managerial decision making
Understand an early framework for managerial decision making
...
(Continued…)
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Learning Objectives








Learn the conceptual foundations of the DSS methodology
Describe the BI methodology and concepts and relate them to DSS
Understand the various types of analytics List the major tools of computerized decision support
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Changing Business Environment &
Computerized Decision Support




Companies are moving aggressively to computerized support of their operations  Business Intelligence
Business Pressures–Responses–
Support Model





Business pressures result of today's competitive business climate
Responses to counter the pressures
Support to better facilitate the process
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Business Pressures–Responses–
Support Model

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The Business Environment


The environment in which organizations operate today is becoming more and more complex, creating 





opportunities, and problems. Example: globalization.

Business environment factors:


markets, consumer demands, technology, and societal…
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Business Environment
Factors
FACTOR
Markets

DESCRIPTION
Strong competition
Expanding global markets
Blooming electronic markets on the Internet
Innovative marketing methods
Opportunities for outsourcing with IT support
Need for real-time, on-demand transactions
Consumer
Desire for customization demand Desire for quality, diversity of products, and speed of delivery
Customers getting powerful and less loyal
Technology
More innovations, new products,
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