Shahjalal Islami Bank
CHAPTER 1
Introduction
1. Rational of the Report
Bank is the heart of the economics and banking is the blood circulation of country 's economic growth. Banks perform a significant role to serve the needs of the society in different sectors such as capital formation, large scale of production, industrialization, growth of trade and commerce etc. and banks are contributing a lot of aspect. SJIBL Bank has already emerged as one of the recognized banks.
This report covers Customer relationship management (CRM) Activity. Customer relationship management activity is very much important for any type of organization like Bank. Customer relationship management is a business term which is a measure of how a customer communicates with services; Depending on the best customer service activity, organization can bring the success and can retain the customer for a long period of time. Customer relationship management is very important for Shahjalal Islami Bank Ltd to operate its all activity because if customer is satisfied by service from Shahjalal Islami Bank by the communications with management. It will get more deposit and more profit from other customer and other bank. It also helps to build up my career. As a marketing student itâs the time to use theoretical knowledge practically.
As a service provider Shahjalal Islami Bank had follow the 7ps of service Marketing.
People: They all must be appropriately well trained, well motivated and have the right attitude. Contact with customer is properly well trained and right kind of people for the job. Employees selected who meet with the organization Objectives. Employeeâs performance observed by the top management of Shahjalal Islami bank.
Process: Giving the service and behavior those who deliver are crucial factor to customer satisfaction. Waiting line for Cash receive, Information given to customer and helpful for the keep customer happy. Shahjalal Islami Bank is well recognized bank
Introduction
1. Rational of the Report
Bank is the heart of the economics and banking is the blood circulation of country 's economic growth. Banks perform a significant role to serve the needs of the society in different sectors such as capital formation, large scale of production, industrialization, growth of trade and commerce etc. and banks are contributing a lot of aspect. SJIBL Bank has already emerged as one of the recognized banks.
This report covers Customer relationship management (CRM) Activity. Customer relationship management activity is very much important for any type of organization like Bank. Customer relationship management is a business term which is a measure of how a customer communicates with services; Depending on the best customer service activity, organization can bring the success and can retain the customer for a long period of time. Customer relationship management is very important for Shahjalal Islami Bank Ltd to operate its all activity because if customer is satisfied by service from Shahjalal Islami Bank by the communications with management. It will get more deposit and more profit from other customer and other bank. It also helps to build up my career. As a marketing student itâs the time to use theoretical knowledge practically.
As a service provider Shahjalal Islami Bank had follow the 7ps of service Marketing.
People: They all must be appropriately well trained, well motivated and have the right attitude. Contact with customer is properly well trained and right kind of people for the job. Employees selected who meet with the organization Objectives. Employeeâs performance observed by the top management of Shahjalal Islami bank.
Process: Giving the service and behavior those who deliver are crucial factor to customer satisfaction. Waiting line for Cash receive, Information given to customer and helpful for the keep customer happy. Shahjalal Islami Bank is well recognized bank
References: 1. Kotler,P; & Armstrong,G., (1999).Principle of Marketing. India: Prentic Hall. (Chap-3, page-47) 2