Shagri La Advertisement Analysis
Introduction
One of the hallmarks of modern capitalism is advertising, helping fuel the economy by motivating buyers and supporting sellers. A prime promotional tool includes television commercials. It has become apparent over the years that television ads heighten people's interest in products. Taking this into consideration, television advertising today has overwhelming influence on consumer purchases and attraction to services. The consumer mind frame is largely weighted by what advertisements encourage and coerce people to buy, do and even believe.
A television ad concept is not difficult to actualise, but creating an affective one that will excite audiences is. Television is firstly a visual medium and secondly auditory, allowing short stories to be told by advertisers. This medium allows for maximisation of the creative potential.
Brand History
Shangri-La is a premier hospitality provider founded in 1971 in Singapore. Its name was inspired by James Hilton's legendary novel "Lost Horizon", which encapsulates a placid haven in the Himalayas mountains, called Shangri-La, which cast a spell on its residents. Today, Shangri-La composes of over 70 deluxe hotels and resorts in key cities in Asia Pacific, Canada and the Middle East. Apart from providing hotels and resorts, it has also established spas and luxury serviced apartments. Based in Hong Kong, Shangri-La has plans to expand globally with advancements under way throughout Asia, Europe and North America.
The vision of Shangri-La is to be the first choice for their guests, colleagues, shareholders and business partners, with its mission to delight their guests every time by creating engaging experiences straight from their hearts.
Target Audiences
Instead of highlighting the usual comforts and amenities of the hotel, the ad tries to work on the subconscious level of the consumers. The man is neither familiar with nature of wolves nor with the terrain. This means that ad is not designed for regular
One of the hallmarks of modern capitalism is advertising, helping fuel the economy by motivating buyers and supporting sellers. A prime promotional tool includes television commercials. It has become apparent over the years that television ads heighten people's interest in products. Taking this into consideration, television advertising today has overwhelming influence on consumer purchases and attraction to services. The consumer mind frame is largely weighted by what advertisements encourage and coerce people to buy, do and even believe.
A television ad concept is not difficult to actualise, but creating an affective one that will excite audiences is. Television is firstly a visual medium and secondly auditory, allowing short stories to be told by advertisers. This medium allows for maximisation of the creative potential.
Brand History
Shangri-La is a premier hospitality provider founded in 1971 in Singapore. Its name was inspired by James Hilton's legendary novel "Lost Horizon", which encapsulates a placid haven in the Himalayas mountains, called Shangri-La, which cast a spell on its residents. Today, Shangri-La composes of over 70 deluxe hotels and resorts in key cities in Asia Pacific, Canada and the Middle East. Apart from providing hotels and resorts, it has also established spas and luxury serviced apartments. Based in Hong Kong, Shangri-La has plans to expand globally with advancements under way throughout Asia, Europe and North America.
The vision of Shangri-La is to be the first choice for their guests, colleagues, shareholders and business partners, with its mission to delight their guests every time by creating engaging experiences straight from their hearts.
Target Audiences
Instead of highlighting the usual comforts and amenities of the hotel, the ad tries to work on the subconscious level of the consumers. The man is neither familiar with nature of wolves nor with the terrain. This means that ad is not designed for regular