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Scott Deter And Ventria Case Study Summary

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Scott Deter And Ventria Case Study Summary
The problem facing Scott Deeter and Ventria was denied the request to plant rice om a commercial scale, Deeter was facing the challenge to find the best way the inexperienced, high risk, investor supported company was going to meet their mission statement of being able to provide affordable human health products for the global community. In addition the company faced ongoing protest from various groups including environmentalist, food safety activist, consumer activist, and rice farmers.
The original stake holder in Ventria was Dr. Raymond Rodrigues and the students of the University of California-Davis who had garnered a grant for the commercialization of the basic scientific research providing the useful proteins in rice plants being extracted and purified to use in harvesting organs or tissues, and to commercialize his techniques for producing medical proteins …show more content…
William Rutter, founder and board chairman of the Emeryville biotechnology firm Chiron to his new venture. Rutter invested. The group providing 85 percent of the company’s financing were board members which were comprised of Rutter, Dr. Pablo Valenzuela, cofounders of Chiron Corporation; William H. Rutter, Attorney and Venture; Ron Vogel, President of Great Western Malting; Dr. Roberto Crea, Bio-Entrepreneur; Thomas N. Urban, Former Chairman and CEO of Pioneer Hi-Bred International Inc.; Melvin Booth, Former CEO of MedImnune; William Crouse, General Partner of Health Care Ventures; and David Dwyer, General Partner in Vista Ventures. A dialog between Ventria and its stakeholders offered the options of prioritizing their long list of projects to the one or two with the greatest likelihood of successful commercialization. Analyzing the medical activate proteins to determine which would be which would be a more successful use for the company. Didn’t meet the demonstrated need was there other company’s already proving this particular product and the methods of
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