Preview

Nucleon Case

Better Essays
Open Document
Open Document
1217 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nucleon Case
Nucleon Inc.

Nucleon, Inc. is one of over 200 firms founded since the 1970s which are focused on developing biotechnological pharmaceuticals products. Biotechnology came about with the development in advances of molecular biology and immunology, hence the new field of R&D is called “biotechnology”. Nucleons first product is CRP-1 (cell regulation ein-1) and after several years of experimentation the time was ready for human clinical trials, which was not going to be an easy hurdle to get over. Due to the fact that Nucleon did not have any manufacturing facilities which met the FDA requirements they had to figure out how to jump over the hurdles presented. One potion was to contract clinical manufacturing to an outside firm. Another option was to build a new pilot plant for clinical trials. Nucleons third option is to license the manufacturing to another biotechnology company. Risk was found in their options but they also came with rewards. If Nucleon could establish a strong paten on a important molecule this could ensure capital for growth and development which could keep Nucleon alive for years.
Recommendations:
Although we see the benefit to investing in having their own production capability in house, we feel that in the short-term, Nucleon should not overextend itself on its very first drug venture before it is sure that it will be on the fast track to FDA approval. Furthermore, Nucleon would have to deal with the difficulty and costs of procuring the right talent to fill all the holes that will open up in its organizational structure with regards to maintenance, procurement, quality assurance, technical support, logistics, and other functions in order to operate the manufacturing plant.
Nucleon’s management team feels strongly that their strongest core competencies are in the research and development of new therapies using cell-regulating factors. They are the



Cited: Al-Karmi, Ahmad. "VRIO Framework." Arabianeurs. Arabianeurs: A Resource for Entrepreneurs in the Arab World., 9 Oct. 2011. Web. 26 Sept. 2013. WebsiteLinkTagsEditDelete Chapman, Allan. "Index Examples of Porters Five Forces." Michael Porter 's Five Forces Competition Theory Model. Businessball.com, n.d. Web. 26 Sept. 2013

You May Also Find These Documents Helpful

  • Powerful Essays

    Sbi4U Course Outline

    • 687 Words
    • 3 Pages

    Technological applications that affect biological processes and cellular functions are used in the food, pharmaceutical, and medical industries.…

    • 687 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Cetuximab Case Study

    • 316 Words
    • 2 Pages

    Our company want to major in follow on biologics of bifunctional antibodies. The bifunctional antibodies market is still infancy and certainly first companies enter to this flied will have a competitive advantage over other biopharma companies. Therefor, we want to be one of the first companies starting in the field of follow on bifunctional antibodies. Nonetheless, many big pharma companies attracted to biosimilar market since they are in patent cleft thus they are trying to collaborate with other companies to produce biosimilar. For example, Pfizer established a collaborative with Biocon to produce biosimilar for insulin. As a new company, Innovace want to collaborate with biopharma company in China to magnify our business and brand name so then we can stand in the biosimilar…

    • 316 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Adneux case study

    • 362 Words
    • 2 Pages

    As an emerging private biotechnology company, Adnexus Therapeutics Inc faces not only the pressure from those established big companies but also obstacles in gathering enough fund. Based on such situation, Dr. John Mendlein strongly recommended that the company find a partner with sufficient monetary and expertise resources. That’s where BMS appeared, showing great interest in ATI’s invention and the cooperation programme. Now the ATI achieved great progress and the future seems promising. BMS becomes more and more serious about purchasing the company’s outright. However, whether to keep the collaborative partnership or to pursuit independent development is hard for ATI to decide. What’s more, the next emphasis on Angiocept or Adnectins reamins unknown.…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Jim Riley. (2012). Porter 's Five Forces Model: Analysing industry structure. Available: http://www.tutor2u.net/business/strategy/porter_five_forces.htm. Last accessed 16th Nov 2012.…

    • 2542 Words
    • 11 Pages
    Good Essays
  • Good Essays

    Forecasting Denosumab

    • 953 Words
    • 4 Pages

    1. Amgen , the company manufacturing the drug has invested a lot of money in the research and development of the drug. The products that Amgen produces are not growing well and their market share is declining. Also it has seen a decline in its stock value. So the profitability of the company is at stake.…

    • 953 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The BIOPHARM

    • 743 Words
    • 3 Pages

    Sell the plant to Biopharm as they will keep operating it as a pharmaceutical company to preserve our current workforce which will save the company 1million.…

    • 743 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Their mission is using biotechnology to heal rare diseases, and it has an extensive trajectory of collaborating with the health care industry in general. This includes health care practitioners, individual patients, caregivers and organizations in the rare disease…

    • 346 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    This paper will identify the strategic issues and problems the NAT faced in developing the new product. The paper will then analyze and evaluate the industry and market behavior by using a SWOT analysis. Finally, this paper will offer a set of recommendations based on the surrounding circumstances and options available to the Eli Lilly team.…

    • 1416 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Cohesion Case Broadway Cafe

    • 6472 Words
    • 17 Pages

    QuickMBA.com (1998). Porter 's Five Forces: A Model for Industry Analysis. Retrieved 7 May 2011 from QuickMBA.com: http://www.quickmba.com/strategy/porter.shtml…

    • 6472 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Google Winning

    • 4549 Words
    • 19 Pages

    The Pilot Plant would be a 5,000 square foot facility with state-of-the-art processing equipment. This plant would meet all of the FDA’s standards for producing CRP-1 for Phase 1 and 2 of the clinical trials. Unfortunately, this plant would not be large enough to for Phase 3. Nucleon currently did not have the financial resources to produce a facility large enough to make the CRP-1 for Phase 3 trials. Nucleon would have full ownership of their product if work was done in the pilot plant.…

    • 4549 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Genentech Case

    • 637 Words
    • 2 Pages

    1. After going through all the various scenarios for Genentech, the best recommendation for Ebersman in Our mind is to wait another year before committing to the new expansion. There are simply far too many unknown variables to make a good projection of future demand for the next decade based on the information available in November of 2014. The success of clinical trials for either lung or breast cancer indications will greatly impact the demand for Avastin. If both of them fail, then current production facilities would be enough for expected demand. However, if both or one of them succeed, it would then be imperative for the company to build new production capacity as soon as possible. The scientists in charge of process improvement also stated that they were confident of significant progress if they were given another year to test. If they could improve the process for a 10% gain in efficiency, then it could potentially eliminate the need for building a new facility. The worst scenario in this case is the scientists are not able to improve production efficiency, and new data implies that both of the…

    • 637 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Merck Case

    • 587 Words
    • 4 Pages

    Merck had a 14% increase in sales between 1997 and 1998 and 22% increase in sales from 1998 – 1999, and a 13% annual increase in earnings over the same period. Merck’s business strategy consists of two parts: (1) developing and marketing new drugs through internal research, and (2) developing partnerships with smaller biotechnology companies. Since 1995, Merck had launched 15 new products that earned $5.9 billion on sales of $32.7 billion. Furthermore, Merck may agree to license new drugs from other firms and with its larger capital and greater assets, can assume the risk of submitting the drug through various regulatory approval phases. If the drug becomes profitable, Merck can earn significant cash flows while paying a royalty to the licensor. However, most important is the option that Merck has in deciding when to abandon or continue on this project (deferability or optionality). If Merck reaches a point when its expected NPV is negative, it can simply abandon the project. As a licensee, Merck can allow smaller biotechnology firms to focus on research and development. These smaller firms often have smaller budgets and are not financially or personnel equipped to handle the costly and long FDA approval process, and the subsequent marketing, distribution, and sales of new drugs. This task is better suited for a larger company, such as Merck, which has more resources and money.…

    • 587 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Asia-Pacific radiopharmaceutical market was valued at $500.8 million in 2012 and is poised to reach $824.9 million by 2017 at a CAGR of 10.5%.…

    • 385 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Neptunus Report

    • 3201 Words
    • 13 Pages

    Neptunus was established in 1989 with its headquarters in Shenzhen, China. It expanded rapidly and by December 2006, the company had nine subsidiaries and five pharmaceutical manufacturing bases. Its total assets amount to over 7 billion Yuan (USD 1.025 billion). The company produces approximately 400 types of pharmaceuticals, traditional Chinese medicines (TCM) and healthcare products. It has strong R&D and manufacturing systems, efficient marketing and logistics networks as well as rich social resources. As a result, Neptunus is the leading company in China’s pharmaceutical industry.…

    • 3201 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Nuclear Engineering

    • 889 Words
    • 4 Pages

    As of 2008, two thirds of all cancer patients have and will receive radiation therapy, which has proven to be one of the most effective ways to fight the deadly disease (“Statistics." : About Radiation Therapy”). Ever since radiation was discovered in 1896, researchers have sought to use it for the benefit of the people, and radiation therapy is only one example. Nuclear engineering is a wide field that covers important subjects of study from the disposal of nuclear fuel and waste to the maintenance of systems such as nuclear reactors, plants, and even weapons (Shiori, “Nuclear Engineering Education”). Although the amount of advances has been minimal over the years, nuclear engineering is still a stable field of study and necessary for a highly civilized country to prosper.…

    • 889 Words
    • 4 Pages
    Good Essays