SCM CW2 30 11
M21EKM
Supply Chain Management
NISSAN Cogent
Group B
Panjai Sangkeaw (5349708)
Grigor Dimitrov
(5947308)
Nuksit Jarusiripipat (5943997)
Pannag
(5403723)
Guanyun Yang (5028456)
Liu Yang
(5912317)
PANJAI SANGKEAW (5349708)
Product Development
• Creating new product or improving: – Cost
– Quality
– Performance
– Time
(Bhuiyan 2011 and Primo and Amundson 2001 )
• Achieve business goals
– Entering new markets
– Selling more to existing customer – Winning business from competitors (Chron 2014)
Product Development Cycle (Liu 2003)
PANJAI SANGKEAW (5349708)
Product Development
Nissan Design Cycle.
The firms’ expectations
Customer orientation
Compatibility of systems
Size and stability of the supplier
Quality management in place
Innovativeness
Flexibility
1
1
1
1
3
3
Openness and mutual support
Congruence of goals (win-win)
Trust and Reliability
Competence, qualification
(Wagner and Hoegl 2006)
The firms’ expectations
(Wagner and Hoegl 2006)
12
13
13
13
PANNAG
(5403723)
Early Supplier Involvement (ESI)
• Need for ESI
-
Reduce product development time (Eisenhardt and Tabrizi 1995)
Improve quality
Reduce product cost (Dowlatshahi 1997)
• Strategic aspects of ESI
- Extent of supplier involvement
- Nature of supplier buyer relationship
- Degree of information exchange and communication (Mclvor et al. 2006)
(Hartley et al. 1997:259)
PANNAG
(5403723)
• Extent of Supplier Involvement
-
The timing of supplier involvement
System/ sub assembly supplier: First-tier supplier (Toyota and Nissan)
• Nature of buyer-supplier relationship
-
Co operative environment between suppliers and buyers
Partnership from (upstream participation) (Bozdogan et al. 1998)
• Information exchange and communication
-
Types of communication
Supplier involvement in cost analysis
GRIGOR DIMITROV (5947308)
•
Challenges in ESI
-
Conflicts between members of organization Different cultures of supplier and buyer
No to share proprietary information
Collaboration
•
Supply Chain Management
NISSAN Cogent
Group B
Panjai Sangkeaw (5349708)
Grigor Dimitrov
(5947308)
Nuksit Jarusiripipat (5943997)
Pannag
(5403723)
Guanyun Yang (5028456)
Liu Yang
(5912317)
PANJAI SANGKEAW (5349708)
Product Development
• Creating new product or improving: – Cost
– Quality
– Performance
– Time
(Bhuiyan 2011 and Primo and Amundson 2001 )
• Achieve business goals
– Entering new markets
– Selling more to existing customer – Winning business from competitors (Chron 2014)
Product Development Cycle (Liu 2003)
PANJAI SANGKEAW (5349708)
Product Development
Nissan Design Cycle.
The firms’ expectations
Customer orientation
Compatibility of systems
Size and stability of the supplier
Quality management in place
Innovativeness
Flexibility
1
1
1
1
3
3
Openness and mutual support
Congruence of goals (win-win)
Trust and Reliability
Competence, qualification
(Wagner and Hoegl 2006)
The firms’ expectations
(Wagner and Hoegl 2006)
12
13
13
13
PANNAG
(5403723)
Early Supplier Involvement (ESI)
• Need for ESI
-
Reduce product development time (Eisenhardt and Tabrizi 1995)
Improve quality
Reduce product cost (Dowlatshahi 1997)
• Strategic aspects of ESI
- Extent of supplier involvement
- Nature of supplier buyer relationship
- Degree of information exchange and communication (Mclvor et al. 2006)
(Hartley et al. 1997:259)
PANNAG
(5403723)
• Extent of Supplier Involvement
-
The timing of supplier involvement
System/ sub assembly supplier: First-tier supplier (Toyota and Nissan)
• Nature of buyer-supplier relationship
-
Co operative environment between suppliers and buyers
Partnership from (upstream participation) (Bozdogan et al. 1998)
• Information exchange and communication
-
Types of communication
Supplier involvement in cost analysis
GRIGOR DIMITROV (5947308)
•
Challenges in ESI
-
Conflicts between members of organization Different cultures of supplier and buyer
No to share proprietary information
Collaboration
•
References: – Chron (2014) Product development Strategy. [online] available from <http://smallbusiness.chron.com/development-strategy-728.html>[22 October 2014] – Liu, B. (2003) Product development Process and Their importance to organization capability – Wagner, M and Hoegl, M. (2006) ‘Involving suppliers in product development: Insights from R&D directors and project managers’ Industrial Marketing Management [online]