Schemener's Process Matrix
SCHEMENER’S PROCESS MATRIX
| Degree of Interaction and Customisation | | LOW | HIGH | Degree of Labour Intensity | LOW | Car wash company having 200 franchise | Courier services | | | Low-cost airline | | | | Mobile phone service provider | Automobile repair garage | | | Private bus service plying between Mumbai and Nasik with 24 buses (40-seater each) | Rent-a-car agency having 100 cars | | | Casino General Entertainment Broadcasting Channel (Capital Investment of $ 2,000 million, Salaries of Rs 600 million p.a.) Amusement park (Disney type) | | | | | | | HIGH | | Recruitment agency | | | Fast food joint, having franchised 150 outlets | Call centre with 400 employees operating in India, for a US based Insurance Company Banking - Portfolio management for high income market Travel agency dealing with corporate clients Taxi service in Dubai | | | | | | | | | | | | |
Quadrant 1: LOW DEGREE OF LABOUR INTENSITY AND LOW DEGREE OF INTERACTION & CUSTOMIZATION
A Car Wash company having 200 franchisees
Assumptions: The process is highly automated
Few of the issues that company would encounter and should have competencies in place: * Managing demand properly for example in the weekends demand would be high and in case weekdays demand would be low * Scheduling delivery efficiently * Uniform operating processes all across centres * Making service warm * Capital decision should be taken tactically in terms of efficient utilization because fixed costs are high
A Low cost Airline
Few of the issues that company would encounter and should have competencies in place: * Since capital investment is high efficient utilization of capacity(in terms of number of seats) * Scheduling of
| Degree of Interaction and Customisation | | LOW | HIGH | Degree of Labour Intensity | LOW | Car wash company having 200 franchise | Courier services | | | Low-cost airline | | | | Mobile phone service provider | Automobile repair garage | | | Private bus service plying between Mumbai and Nasik with 24 buses (40-seater each) | Rent-a-car agency having 100 cars | | | Casino General Entertainment Broadcasting Channel (Capital Investment of $ 2,000 million, Salaries of Rs 600 million p.a.) Amusement park (Disney type) | | | | | | | HIGH | | Recruitment agency | | | Fast food joint, having franchised 150 outlets | Call centre with 400 employees operating in India, for a US based Insurance Company Banking - Portfolio management for high income market Travel agency dealing with corporate clients Taxi service in Dubai | | | | | | | | | | | | |
Quadrant 1: LOW DEGREE OF LABOUR INTENSITY AND LOW DEGREE OF INTERACTION & CUSTOMIZATION
A Car Wash company having 200 franchisees
Assumptions: The process is highly automated
Few of the issues that company would encounter and should have competencies in place: * Managing demand properly for example in the weekends demand would be high and in case weekdays demand would be low * Scheduling delivery efficiently * Uniform operating processes all across centres * Making service warm * Capital decision should be taken tactically in terms of efficient utilization because fixed costs are high
A Low cost Airline
Few of the issues that company would encounter and should have competencies in place: * Since capital investment is high efficient utilization of capacity(in terms of number of seats) * Scheduling of