To facilitate the launch of this new national brand, I recommend that the company consider sub-branding this product line with the name Vivio by Saxonville Sausage. While other prospective brand names have scored better among consumers, the current Vivio brand is considered by…
The SWOT analysis guides an organization to look at the position of the company against competitors and identify their strengths, identify, capitalize and exploit the opportunities the company has, recognize where the company needs to strengthen their position, and distinguish the threats that will directly affect the company if neglected. SWOT analysis support strategic management process because it help to develop the strategy a company make to improve their position in the industry. It is the framework that spawns innovation in an organization.…
One of the best ways to develop a picture of a company is with the SWOT analysis, a look at the company’s strengths, weaknesses, opportunities and threats.…
SWOT analysis is a strategic management technique that provides an overview of an organization's internal strengths and weaknesses as well as external opportunities, and threats. The following application of a SWOT analysis for Verizon is intended to help ensure a strategic fit that, "... maximizes a firm's strengths and opportunities and minimizes it weaknesses and threats" (Pearce & Robinson, 2002).…
The use of an SWOT analysis helps obtain information to understand the position of a company. The company chosen is Sonics Corp. This analysis will help determined whether to invest in this company. This discussion will include the company’s strengths, weaknesses, opportunities, threats, and trends. The information that follows should allow me to determine if this is a good company to invest in or not. Next I will determine the company’s internal and external stakeholders, I will determine if the stakeholder’s needs are met and what will need to happen if the needs of the stakeholders are not met.…
2. What are the four components of the 'SWOT' analysis? Be specific when answering. Think of a company for each element and detail your thoughts. It can be one company or a different one for each category.…
Saxonville Sausage has been faced with the task of attempting to counteract their financial woes in the sausage market. While they have a star product, Vivio, it only represents % of their income and is only available in select cities in the northeastern portion of the United States. Saxonville and now trying to figure out how to expand their product throughout the rest of the country and make sure that it is differentiated from other sausage brands out there and that it will catch on and be an instant hit with consumers. In order to do this it must be positioned properly, and also incorporate activities within the community and inside the store to make sure that the product is perceived in the way that Saxonville wants it to be. Lastly, they must also choose a brand name that represents the idea of being fresh and locally made, but it also strong enough to portray an Italian home-like feeling.…
• Analyzing and employing specific techniques such as Focus Groups for researching customers' needs, preferences, and values • To accomplish this she chose a method that combined both quantitative and qualitative research.…
The case study gives a good overview of the task that was set to new product marketing director Ann Banks. Also all steps that were taken to study consumers’ preferences are covered in details. As the case states, after the thorough analysis both “Family Connection” and “Clever Cooking” are viable positioning options. By the end of the case it becomes obvious that Banks should recommend Saxonville Sausage Company to adopt “Family Connection” concept. Since target consumers are mostly women who are heads of their households, the most convincing argument could be that this concept takes into account core consumers’ values and desires, such as “feeding her family good food”, “having time to do fun things with her children”, “getting everything done”, “helping her children have happy memories”, “bringing a sense of tradition to their lives” etc.…
-Sales-Bratwurst for the past 2 years have been non existent, with little potential growth in the near future. Breakfast sausage has actually seen a decline over the past few years(ranked 6 of 8 for national brands). Vivio has actually seen an increase in sales with 9% and 15% over the last 2 years-(only present in 16% of the nation largest supermarkets)…
The below listed analysis assesses Saxonville Sausage company internal abilities and their ability to compete externally.…
In sales of sausage types produced and distributed by Saxonville nationally, bratwurst has remained flat and breakfast sausage has experienced a continual decline in market share. Nationwide these categories have remained flat across all sausage producers with little or no short-term growth expected. In contrast, the Italian sausage category showed growth nationwide. Saxonville 's brand matched that performance. With distribution currently limited to only 16% of national supermarkets, future growth in this category is a viable expectation.…
Company often does a consumer research to grasp the consumer demand. The consumer research has six steps. Defining the objectives of the research. Collecting and evaluating secondary data. Designing a primary research study. Collecting primary data. Analyzing the data. Preparing a report on the findings. If the purpose of the study is to come up with new ideas for…
The three-level procedure for positioning, presented by Rossiter and Bellman (2005, p.42), contains T-C-B positioning model, I-D-U benefit analysis and a-b-e benefit claim model. The T-C-B positioning model requires managerial decisions on three factors - Target Customer (T) for the brand, Category Need (C) into which the brand should be positioned and Key Benefit (B) which will be offered by the brand. In order to correctly determine the category need, benefits sought and the purchase decision process, managers have to rely on a customer research. The most useful types of research are individual depth interviews and Marcoms Situation Audit (Rossiter, 2005, p.44). The Target Customer decision answers the question "Who is the brand for?", and it has to be defined for different types of customer, known as stakeholders. However, the most important is the decision on End-Customer target for brand positioning, and it should be defined as broadly as possible, including all current and potential users of the brand. Category Need (C) is another positioning decision, and…
The SWOT analysis is splitted into two parts which one part belong to the internal of the company and the other one to the external of the company. The Strength and the Weakness are internal and the Opportunity and the Threats are the external part. This analysis just give us a view for a go or no go…