Preview

Vivio Case Study Saxonville Sausage

Good Essays
Open Document
Open Document
500 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Vivio Case Study Saxonville Sausage
Recommendations and Accompanying Tactics
Based on the information presented, I would recommend that Saxonville pursue the “Family Connection” positioning territory as it is more closely aligned with consumer’s core values. As we have found through our research, female heads-of-household are the primary purchasers and preparers of Italian sausage products and what these women value above all else is the ability to create happy memories with their families around the dinner table. By positioning Saxonville’s Italian sausage product line with this core value in mind, we are providing our consumers with the satisfaction that comes from a “job well done”. These nurturing mothers and homemakers can feel good about feeding their families wholesome and appealing meals made with Saxonville’s Italian sausage products.
To facilitate the launch of this new national brand, I recommend that the company consider sub-branding this product line with the name Vivio by Saxonville Sausage. While other prospective brand names have scored better among consumers, the current Vivio brand is considered by …show more content…
Some of these tactics should include national TV and radio spots, as well as featured ads in national newspapers and large supermarket circulars. I would also recommend that the company set up temporary merchandising display units at willing supermarket locations to feature recipe cards and new Vivio by Saxonville products. Additionally, the company should offer occasional in-store sampling for curious consumers who want to “try before they buy”. These tactics will allow the company to continue making distribution gains through interested retailers, and to grow the number of facing opportunities from increased brand awareness of the new Vivio by Saxonville Italian sausage
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Case Study Kudler Fine Foods
    • 1228 Words
    • 5 Pages

    Case Study Kudler Fine Foods

    Kudler Fine Foods Company was founded in 1998 when Kathy Kudler fulfilled her dream of opening a gourmet food store in LA. Kudler Fine Foods Company's number one goal is to provide quality products and services to its customers. Kathy herself still handles all of the ordering for her stores of the product and schedules the rotating to ensure that the freshest products are still on the shelf and donates the expiring food to the shelter. Kathy Kudler, the founder of Kudler, had a vision in mind of achieving high customer satisfaction when the business was first put into place. This paper is going to address the companies strategic plan, market overview, how they compete in the market, strengths, weaknesses, and last…

    • 1228 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    A.1. vs. Lawry’s
    • 266 Words
    • 2 Pages

    A.1. vs. Lawry’s

    A.1. steak sauce is the leader in the steak sauce industry and is also one of Kraft Foods premiere brand offerings. Developed in 1830, the product has a long history and extremely high brand awareness with a dollar share of more than 50%. Kraft Foods has focused both time and resources on the A.1. line, spending $10 million on advertising and $5 million on consumer promotion. This steak sauce giant has had little competition, substantial sales, and excellent profit margins until now. Lawry’s, a company who has a strong position in the market of seasonings and marinades, has decided to launch a new steak sauce which has similar characteristics to A.1 in taste but is lower in price. The company has planned to put a heavy amount of marketing behind its new steak sauce by hosting a live interactive cooking show that will be reaching 17 popular fairs and festivals across the nation featuring the Lawry’s marinades and spice blend and the NEW Lawry’s steak sauce. Lawry’s is also spending millions in advertising concentrated in the months of May, June, and July, the prime grilling season. This creates a problem for A.1 because the holiday weekends of Memorial Day and Fourth of July earns 10% of annual revenue. The launch of Lawry’s steak sauce came at a peak time for A.1. Sales and the company cannot afford the lose profits for the sales of the competition during the holiday weekend. The question that A.1. faces is how should the company react to the launch of Lawry’s steak…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Kudler Fine Foods: Competitive Intelligence And Analysis
    • 1058 Words
    • 5 Pages

    Kudler Fine Foods: Competitive Intelligence And Analysis

    Some ways they make themselves a great part of the exclusive market of fine foods. Some of Kudler’s ways Kudler makes this possible is by the expertise that is given with the gourmet setting at all the locations from the wine to the cheeses and other fine foods. Kudler went over and beyond to make sure the expertise was carried out by the use of the surveys they had customers and visitors to complete in 2010 and 2011. According to these surveys, Kudler showed strengths and weakness that they hold above the competitors are the outstanding customer relations and the enormous selection of the world’s best fine foods. The gourmet food was satisfactory for the money that was spent and appreciated by the majority of their customers. The high quality food for the right price and how the right price is deterred is another fine example of the marketing research. Some weaknesses of Kudler is indicated in the same customer surveys that where received these included the marketing Kudler uses for customer service and the display of the merchandise. In this instance Kudler can easily change the way it displays the merchandise and make the displays more attractive to make the equally appeal the intended customers.This Is a great example of when Kudler needs to do marketing research to help find answers and resources to fix the problems. Excellent customer service is Kudler’s primary focus this was noticed by…

    • 1058 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Case Study: Kudler Fine Foods
    • 1086 Words
    • 5 Pages

    Case Study: Kudler Fine Foods

    “Kudler Fine Food’s mission is to provide our customers the finest in selection foodstuffs, wine, and related needs in an unparalleled consumer environment” ( Apollo, 2012, Our Mission). The competitive strategies I recommend for Kudler Fine Foods is to strengthen the consumer’s satisfaction with customer service and product. The survey indicated that every year the consumer satisfaction has gone down. Kudlers need to concentrate on the consumer, such as the cost of goods being worth the money spent. With a satisfaction less than 50% it brings an opening for competitors in the market to come in with lower cost of product and better customer service to take them out of the game. Although Kudlers mission statement is respectable it need to be followed by action. With the attention brought back to the consumer as well as the cost of goods being worth the value, Kudlers could stay the dominating firm in the market and continue…

    • 1086 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods and Market Research
    • 1298 Words
    • 6 Pages

    Kudler Fine Foods and Market Research

    The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market research is needed.…

    • 1298 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    A-1 Steak Sauce Case Analysis
    • 2679 Words
    • 11 Pages

    A-1 Steak Sauce Case Analysis

    The issue being addressed by Chuck Smith, senior brand manager at A.1. Steak Sauce and Marinades, is what defense strategy should they use in their marketing against Lawry’s new steak sauce. There are several alternatives to consider such as price matching or increasing advertising for A.1. Whatever strategy they chose, it needs to be planned out over the course of a weekend so Smith can make a recommendation to management on Monday. A.1. makes 10 percent of its annual sales over Memorial Day week so it is very important that they do not lose those sales especially because A.1. is struggling to meet its 10 percent profit growth target this year.…

    • 2679 Words
    • 11 Pages
    Best Essays
    Read More
  • Better Essays

    Marketing Research Paper for Kudler Fine Foods
    • 1278 Words
    • 6 Pages

    Marketing Research Paper for Kudler Fine Foods

    Kathy Kudler used gourmet cooking as a way to relieve stress. But when she found shopping for the ingredients she needed entailed traveling to different locations, Kathy decided to open her own specialty food store that offered the convenience of purchasing the products needed for this type of cooking in one place and providing them at a reasonable price. In this paper we will discuss the importance of marketing research in the development of Kudler Fine Food’s marketing plan and tactics. In this paper we will also identify areas in which there is a need for additional research and analyze the importance of competitive information and analysis in regard to the development of Kudler Fine Food’s marketing plan and tactics.…

    • 1278 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Kayem Foods, Inc
    • 3912 Words
    • 16 Pages

    Kayem Foods, Inc

    Matt Monkiewicz, director of marketing for Kayem Foods, Inc., is challenged with a decision pertaining to a small but fast growing product, Al Fresco chicken sausage. The product has become a brand leader in its market niche, and means on how to promote the product is in question. A “buzz” marketing campaign was recently used, and while the company did increase in sales, there is no way to directly calculate the effect the campaign had on the product. Mr. Monkiewicz would like to continue to use the “buzz” marketing approach, but supermarket executives and food distributers are unwilling to increase buying and support for the brand. They do not believe that this small marketing campaign is solid enough to increase buyer recognition and increase sales. Customers have remarked that the product is hard to find in stores, and some cannot find it entirely and have to visit other locations.…

    • 3912 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Better Essays

    Marketing Research: Kudler Fine Foods
    • 1031 Words
    • 5 Pages

    Marketing Research: Kudler Fine Foods

    Apollo Group 2. (2005). Kudler Fine Foods: Sales & Marketing: Sales Plan 2006. Retrieved February 26, 2006, from University of Phoenix Web Site: eResource Web Site: https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Sales/KudlerSM002.htm…

    • 1031 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Opportunities facing Publix Supermarkets. Part of a S.W.O.T. Analysis for Publix.
    • 489 Words
    • 2 Pages

    Opportunities facing Publix Supermarkets. Part of a S.W.O.T. Analysis for Publix.

    New products emerge on supermarket shelves almost every week. A good way to promote new food items would be to have tasting booths similar to those provided at Costco. This…

    • 489 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    A.1. Steak Sauce Case Analysis
    • 1279 Words
    • 6 Pages

    A.1. Steak Sauce Case Analysis

    Albeit A.1. Steak sauce has generated phenomenal profit margins with Kraft and has 46% of the steak sauce market locked up, it does not mean that this top condiment cannot be challenged by other competitor products. Additionally, this is precisely what happened; Lawry’s decided to get the jump on Kraft and launch their product on 1 April. Not thoroughly prepared to deal with this sudden “earth shattering” news(or so it seemed), Kraft has to definitively make brash decisions as to how to deal this situation while also facing profit loses with other product lines. Effectively, all of the designated managers/executives must develop a comprehensible marketing plan to keep their ad for positioning at Publix to appeal to their consumers during the beginning of “grilling” season (Kerin & Peterson, 2010).…

    • 1279 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Mkt/421 Week 3 Individual Assignment- Marketing Research Analysis: Kudler Fine Foods
    • 1143 Words
    • 5 Pages

    Mkt/421 Week 3 Individual Assignment- Marketing Research Analysis: Kudler Fine Foods

    The formal process of marketing research is conducted in five steps. The steps are: define the problem, analyze the situation, acquire problem specific data, interpret the data, and solve the problem. Kudler Fine Foods may appear to have no specific “problem” per se, but the five steps can be applied in a general sense. The company does wish to expand into new…

    • 1143 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    A1 Steak Sauce
    • 3120 Words
    • 13 Pages

    A1 Steak Sauce

    The competitive advantage of the A.1. Steak Sauce is their high brand awareness, availability at virtually every grocery store, mass merchandiser, and club store. In these stores A.1. incorporates product facings in a large part of the Steak Sauce shelf facings. An additional competitive advantage is the fact that nine out of ten steak houses serve A.1.. The core competencies, of A.1. Steak Sauce, rest in their ability to have a clear and distinctive brand position focusing on the meat seasoning category. A.1. also experiences strong retailer relations as shown by contact from a major retailer providing A.1. priority in advertising during the release of Lawry’s competing Steak Sauce. This core competency in retailer relations is derived from its ability to secure the…

    • 3120 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Better Essays

    Integrated Marketing Memo
    • 1301 Words
    • 6 Pages

    Integrated Marketing Memo

    This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it is important in terms of demographic and psychographic data collected. This plan’s goal will be to ensure effective branding across all platforms of advertising media and to provide successful branding within the targeted consumer market.…

    • 1301 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    What Makes a Business Successful?
    • 12037 Words
    • 27 Pages

    What Makes a Business Successful?

    In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management.…

    • 12037 Words
    • 27 Pages
    Good Essays
    Read More