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San miguel corporation

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San miguel corporation
EXAMPLE OF STUDENT-WRITTEN
STRATEGIC AUDIT (San Miguel Corporation and
A. Soriano Corporation) I. CURRENT SITUATION A. Current Performance
According to Soriano, the companies had developed their budgeting and long-range planning system several year earlier but, despite the many advantages these gave them, they still were not satisfied with their ability to respond to the rapid changes in the environment around them. They, therefor, search for a process that would enable them to upgrade their planning capability.
B. Strategic Posture
1. Mission
San Miguel Corporation, Inc. is committed to the empowerment of San Miguel host communities and various stockholders by harnessing corporate social responsibility among the various San Miguel businesses in pursuing mutually beneficial program that lead to self-reliance and sustainability.
2. Vission
To be constantly aware of the aspiration of the people and of the nation, and to ensure that San Miguel continues to make a major contribution toward the achievements of these aspiration.
To manufacture, distribute and sell throughout the Philippines food products, beverages, product and animal feeds, being ready at all time to add, modify or discontinue product in accordance with changes in the market.
To diversity into fields which will ensure optimum utilization of management resource and substantial contribution to corporate profit.
To seek and developed export markets for new product as well as for those already being produce by the corporation.
To generate a return on funds employed sufficient to ensure an adequate rate of growth for the corporation, and to provide satisfactory returns to stockholders.
To provide an environment which is conductive to the development of the individual and which encourage employees to realized their full capabilities.
3. Objectives
To assess the attractiveness of each specific BUSINESS FAMILY and BUSINESS ELEMENT as well as the organization

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