Samsung S4 Marketing
Case Study Analysis
Samsung Galaxy S4
Introduction
Samsung, a giant conglomerate and member of the Fortune Global 500 list, started off with humble beginnings. Founded in 1936 as a small trading company in the small town of Taegu, Korea it began by selling, “dried Korean fish, vegetables, and fruit to Manchuria and Beijing.” (Samsung.com). It quickly became one of the leading companies in Korea and the world by diversifying in many different industries ranging from heavy machinery, petrochemicals, and the topic at hand electronics. The roots of its’ electronics division began in 1969 with the founding of Samsung-Sanyo Electronics (Samsung.com History). With the division in place and the beginning of the digital age Samsung broke into the smart phone market and is currently unveiling its new product, the Samsung Galaxy S4.
Internal Environment
Mission Statement
When taking a look at Samsung’s Mission Statement, “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society.” (Samsung .com Values and Philosophy), one sees that it promotes the advancement of its products with a talented staff of employees. This all leads up to a superior product that is a leader in its market.
Organizational Structure
Samsung has an organizational structure focused on many divisions. These range from, “Electronics, Machinery & Heavy Industries, Chemical Industries, Financial Services, Miscellaneous Other Companies” (Samsung.net Affiliated Companies). With proper division of labor among its different divisions and companies Samsung hopes to produce many great products into different industries. The Galaxy S4 is a machine that is solely focused on by one aspect of the parent company, the electronics division. Division of labor allows for there to be the right allocation of talent to make the S4 “the next best thing”.
Corporate Culture
The corporate culture of
Samsung Galaxy S4
Introduction
Samsung, a giant conglomerate and member of the Fortune Global 500 list, started off with humble beginnings. Founded in 1936 as a small trading company in the small town of Taegu, Korea it began by selling, “dried Korean fish, vegetables, and fruit to Manchuria and Beijing.” (Samsung.com). It quickly became one of the leading companies in Korea and the world by diversifying in many different industries ranging from heavy machinery, petrochemicals, and the topic at hand electronics. The roots of its’ electronics division began in 1969 with the founding of Samsung-Sanyo Electronics (Samsung.com History). With the division in place and the beginning of the digital age Samsung broke into the smart phone market and is currently unveiling its new product, the Samsung Galaxy S4.
Internal Environment
Mission Statement
When taking a look at Samsung’s Mission Statement, “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society.” (Samsung .com Values and Philosophy), one sees that it promotes the advancement of its products with a talented staff of employees. This all leads up to a superior product that is a leader in its market.
Organizational Structure
Samsung has an organizational structure focused on many divisions. These range from, “Electronics, Machinery & Heavy Industries, Chemical Industries, Financial Services, Miscellaneous Other Companies” (Samsung.net Affiliated Companies). With proper division of labor among its different divisions and companies Samsung hopes to produce many great products into different industries. The Galaxy S4 is a machine that is solely focused on by one aspect of the parent company, the electronics division. Division of labor allows for there to be the right allocation of talent to make the S4 “the next best thing”.
Corporate Culture
The corporate culture of