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Marketing Plan
Samsung Hybrid Marketing Plan

1.0 Introduction
1.0.1 Purpose of Report This report involves the development of a marketing plan for 12 months from February 2012 to January 2013 for the launch of Samsung Hybrid Smart TV in February 2013 in Singapore which has new motion feature. Samsung Hybrid is being innovated to satisfy the social needs of technology savvy and family orientated group. As a fast-paced and busy country, Singaporeans like to have many features in one device to multitask. In the current technology, most of the people are enjoying on a “touch” sensation on their smartphone or tablet PC. Samsung Hybrid’s uniqueness lies in becoming the first to have a built-in motion sensor that enables consumers to interact and control the TV without the need to use a remote control. Based on Samsung’s market research data has being shown that consumers are indeed looking for a feature like Samsung Hybrid. This allows us to plan and expand our market structure to achieve our organisation’s vision. 1.0.2 Scope of Report There are 3 stages that will guide us through the marketing plan to make Samsung Hybrid a success. Stage 1 The macro-environment, market and competitors analysis will be conducted to evaluate for Samsung Hybrid. Stage 2 Identify the marketing objectives and strategies for Samsung Hybrid. Stage 3 Implementation and Budget for Samsung Hybrid from February 2012 to January 2013.

1.1 Company Profile & Product Information Samsung is one of the world’s leading electronics companies which are world recognised by its quality products. Samsung’s portfolio consists of televisions, home appliances, mobile handsets, printers and many more. Samsung distributes its product through its authorized distributor and ensures their products to be in accordance based on procedures by their quality checks. In 2011, our net profit was 13.7 trillion won, due to the strong sales of smartphones comparing to previous year it declined of 15%. Revenue increased to 6.7%


References: & Appendix Economy Factors http://jingling-la.blogspot.com/2011/02/fast-paced-singapore.html (Accessed on 8/12/2012) Company Profile http://www.docstoc.com/docs/72368866/Samsung-Electronics-Co-Ltd-SWOT-Analysis-andCompany-Profile (Accessed on 8/12/2012) Business Overview http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/1179340/1/.html (Accessed on 8/2/2012) Social Factors http://www.samsung.com/us/aboutsamsung/ir/corporategovernance/corporatesocialresponsi bility/CorporateSocialResponsibility.html (Accessed on 8/2/2012) Branding http://www.venturerepublic.com/resources/Samsung_Building_brand_equity_through_brand _community.asp (Accessed on 9/2/2012) Smart TV http://sgentrepreneurs.com/news-stop/2011/09/20/would-you-build-an-app-for-samsungssmart-tv/ (Accessed on 9/2/2012) Samsung TV http://www.samsung.com/sg/consumer/tv-audio-video/television/led-tv/UA55D8000YNXXSspec (Accessed on 9/2/2012) Competitor Analysis http://www.scribd.com/doc/31500688/SWOT-ANALYSIS-Between-Two-Great-competitorsSONY-CORPORATION-vs-L-G-Company (Accessed on 10/2/2012) SWOT Analysis http://www.freeswotanalysis.com/telecommunication-companies-swot-analysis/10-samsungswot-analysis.html (Accessed on 12/2/2012) Samsung Brand Ranking http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-globalbrands-2011.aspx (Accessed on 18/2/2012) MRT Advertisements http://www.smrt.com.sg/advertising_leasing/smrtmedia.asp (Accessed on 19/2/2012) Bus Advertisements http://www.moovemedia.com.sg/media.html (Accessed on 19/2/2012) Market Analysis http://www.internetworldstats.com/asia/sg.htm (Accessed on 20/2/2012) http://marketresearchbulletin.com/?p=7699 (Accessed on 20/2/2012)
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