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Sainsbury's Christmas TV Advertisement Analysis

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Sainsbury's Christmas TV Advertisement Analysis
Sainsbury’s launched a Christmas TV advert that showed a story based on the 1914 Christmas Day truce during the First World War. Most complainants objected to the use of an event from WW1 to advertise a supermarket. While acknowledging that some found the ad to be in poor taste, the ASA did not judge the ad to be offensive and in breach of the Code.
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