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Role of Malls in Dubai Shopping Festival

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Role of Malls in Dubai Shopping Festival
Role of Malls in Dubai Shopping Festival

Dubai Shopping Festival (DSF) takes place every winter with its mammoth array of discounts, competitions, prizes, fireworks and entertainment. DSF offers amazing shopping discounts, attracting holiday makers from around the globe keen on grabbing a bargain. Dubai Shopping Festival (DSF) started on February 15, 1996 as a retail event intended to revitalize retail trade in Dubai, United Arab Emirates. It has since been promoted as a tourist attraction. This yearly month long event is usually scheduled during the first quarter of the year, attracting about 3 million people to Dubai.
It is the region’s largest and longest running shopping and entertainment extravaganza. DSF has had around 35 million visitors since 1996, who have spent close to Dh74 billion in shopping malls, airlines, hotels and entertainment outlets. In 2009 alone, visitors reached the 3.35 million mark and spent Dh9.8 billion in 32 days of the festival.
During Dubai Shopping Festival, shops offer deep discounts on their merchandise, daily car raffles are drawn, and fireworks light Dubai’s night sky. Tourists from all around the world are lured not only for Dubai's tax free shopping, but also for all of the events that take place during the festival. In 2006, the festival was cancelled due to the death of Dubai's ruler, Sheikh Maktoum Bin Rashid Al Maktoum. In addition to Dubai Shopping Festival, Dubai also hosts Dubai Summer Surprises.
Dubai is sometimes called the 'city of gold'. The city of gold concept was coined during one of the Dubai Shopping Festival awareness campaigns. In 1996, Dubai invited everyone from all around the world to a global annual festival which came to be named as the milestone "Dubai Shopping Festival" or DSF, they came up with the novel idea of a global village, a shopping village was conceived with all nations participating with their wares and styles in their traditional or cultural ways, the immigrant ex pat population
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