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Waitrose: The Pest Analysis Of The United Arab Emirates

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Waitrose: The Pest Analysis Of The United Arab Emirates
Electronic commerce commonly written as e-commerce,is the trading or facilitation of trading in products or services using computer networks, such as the internet. Electronic commerce draws on technologies such as mobile commerce ,electronic funds transfer,supply chain management,internet marketing,online transaction processing,electronic data interchange(EDI),inventory management systems ,and automated data collection systems.Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle,although it may also use other technologies such as e-mail.

Introduction to Waitrose:
Waitrose is a chain of British supermarkets, which forms the food retail division of Britain's largest employee-owned
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Although UAEs political environment is stable; the structure of government at both the national level and in each of the emirates is dynastic in nature. At the national level, the UAE operates as a loose confederation of seven emirates. Since Abu Dhabi has the largest area and oil production, the ruler of Abu Dhabi typically claims the presidency, while the ruler of Dubai typically occupies the vice-presidency.

Dubai shares legal, political, military and economic functions with other within a federal framework, although each emirate has jurisdiction over certain functions such as civic law enforcement and provision and up keeping of local facilities.
Dubai’s government operates within the framework of a constitutional monarchy, and has been ruled by the Al Maktoum family since 1833.the current ruler, Sheikh Mohammed bin Rashid Al Maktoum,is also the Prime Minister of the United Arab Emirates and member of the Supreme Council of the Union(SCU)

The United Arab Emirates has one of the most open trade policies within the GCC region with no protective duties and minimal import restrictions. This is a very favorable condition for Multi-national companies like Waitrose in UAE.for example they can import goods from their stores in UK to Dubai without heavy duties or minimal
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For example, a consumer who cannot reach the stores can order a product from the site and get delivered it to their home according to their timings. Since Waitrose main attractive offer in their UK E-commerce site is fresh foods and chilled foods delivery, they could do the same in UAE to expand their business.
Technological Environment:
UAE has a great technological environment especially Dubai. Dubai has a network of seven industrial areas, one business park and three highly successful specialized free zones of international distinction, two world class sea ports, a major international airport and cargo village, a modern highway network, state -of –the- art telecommunications and reliable power and utilities all of which deliver efficiency,flexibility,reliability,reasonable cost and size.

Dubai consists of 120 shipping lines and linked through 85 airlines to over 130 global destinations .So the technological factors are even a great signal to Waitrose to setting up an E-commerce and expand its business especially in Dubai.

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