Rogers smart home monitoring
MARKETING ASSIGNMENT #1 – ROGERS SMART HOME MONITORING
The Rogers Smart Home Monitoring campaign offers an advanced new home security system featuring real time 24/7 home monitoring. This product assures the customer that they will stay connected wherever they are by being able to keep an eye on their home via tablet, smartphone or computer. The system is completely customizable, allowing the consumer to adjust the alerts to suit their specific needs. For example, the consumer can opt to receive a text message when the front door is opened or an email when carbon monoxide levels in the house have changed.
The product also features light and thermostat control, allowing the homeowner to turn the temperature down when they are not at home to reduce heating bills or have the lights turn on just before they walk in the front door.
Essentially, the customer can conveniently use their smartphone, tablet or computer as a remote control to manage all of the security features of their home anytime, anywhere.
This particular product is designed for the “traditional” upper class, dual income family; two working parents with at least one child. The ad campaign focuses particularly on targeting the mother figure of the family who is 30-55+ years old. This type of woman is career-oriented, conservatively minded, university educated and technologically savvy. She is an eco-friendly woman on the go who likes to be in control, making the rules for her household. She leads a healthy lifestyle and values the safety and wellbeing of her children.
In terms of geographics, this product is targeted at families in both urban and rural areas.
Rogers Smart Home Monitoring taps into the trend of constantly being wirelessly connected. The target market owns smartphones and tablets, use text messaging, emailing and social media sites. One thing the campaign doesn’t address would be the convenience of bundle packages of having one single bill for your phone, internet,
The Rogers Smart Home Monitoring campaign offers an advanced new home security system featuring real time 24/7 home monitoring. This product assures the customer that they will stay connected wherever they are by being able to keep an eye on their home via tablet, smartphone or computer. The system is completely customizable, allowing the consumer to adjust the alerts to suit their specific needs. For example, the consumer can opt to receive a text message when the front door is opened or an email when carbon monoxide levels in the house have changed.
The product also features light and thermostat control, allowing the homeowner to turn the temperature down when they are not at home to reduce heating bills or have the lights turn on just before they walk in the front door.
Essentially, the customer can conveniently use their smartphone, tablet or computer as a remote control to manage all of the security features of their home anytime, anywhere.
This particular product is designed for the “traditional” upper class, dual income family; two working parents with at least one child. The ad campaign focuses particularly on targeting the mother figure of the family who is 30-55+ years old. This type of woman is career-oriented, conservatively minded, university educated and technologically savvy. She is an eco-friendly woman on the go who likes to be in control, making the rules for her household. She leads a healthy lifestyle and values the safety and wellbeing of her children.
In terms of geographics, this product is targeted at families in both urban and rural areas.
Rogers Smart Home Monitoring taps into the trend of constantly being wirelessly connected. The target market owns smartphones and tablets, use text messaging, emailing and social media sites. One thing the campaign doesn’t address would be the convenience of bundle packages of having one single bill for your phone, internet,