Rita Dove Body Image
Who knew that in today’s world a personal care product would actually promote natural beauty? Dove attempts to turn portrait drawings into reflections of true beauty in their experimental commercial. A retired FBI forensic artist sketches women based on how they describe themselves. Throughout this process, the viewers of the ad can tell they feel uncomfortable describing their own physical features. They are dismissed with no further instruction. Another group of people come in and instead of describing themselves, they each talk about physical characteristics they saw in an individual from the previous group. This portion of the experiment comes off as extremely impactful and positive as the observers speak. Dove wants to show their viewers how much their company
…show more content…
A single curtain divides the artist and the subject, which shows they have no way of seeing each other. A woman talks about her own looks in detail, and the camera zooms in on that particular area to emphasize the beauty of it. Although she may be bashing on that specific spot, the viewer of the ad can see for themselves that her mind is warped in thinking her body is flawed. The camera zooms out, allowing the person watching the ad to see how the experiment is done. After the artist finishes the drawings, the women come back to look at themselves in the two drawings. The camera closes in on their faces as they look between the drawing they described and the one an observer described. Some facial expressions show disbelief, others display utter joy. Many of the women cannot comprehend the substantial contrast between the two drawings. How do they see themselves in such a negative way when others see the brightness in their eyes and joy in their souls? The spatial aspects in the ad contribute a large portion of emphasis on Dove’s purpose in instilling positivity towards one’s own
A single curtain divides the artist and the subject, which shows they have no way of seeing each other. A woman talks about her own looks in detail, and the camera zooms in on that particular area to emphasize the beauty of it. Although she may be bashing on that specific spot, the viewer of the ad can see for themselves that her mind is warped in thinking her body is flawed. The camera zooms out, allowing the person watching the ad to see how the experiment is done. After the artist finishes the drawings, the women come back to look at themselves in the two drawings. The camera closes in on their faces as they look between the drawing they described and the one an observer described. Some facial expressions show disbelief, others display utter joy. Many of the women cannot comprehend the substantial contrast between the two drawings. How do they see themselves in such a negative way when others see the brightness in their eyes and joy in their souls? The spatial aspects in the ad contribute a large portion of emphasis on Dove’s purpose in instilling positivity towards one’s own