Rhetorical Analysis Of Microsoft's 'Empowering'

Microsoft’s “Empowering” Commercial (2014) What is a world without color? A world without sound coming from every angle enveloping our every move and caressing our minute ear drums? A world without the ability to speak out and enlighten the world with new perspectives? Having something to say but physically restrained to do so? What would it feel like to be immobile in our hands, legs, and neck? How difficult would it be to accomplish everyday activities when we have to rely on others to be our hands, our ears, or our eyes? It is common as a fortunate as we are to take for granted the ability we have to express ourselves or be independent as we all are. However, we neglect to see the minority of the population who are forced to live in unsuitable …show more content…
During a game in 2006 he blocked a punt which allowed the Saints to win their home game which was considered a symbol for recovery for the team because of the recent damage caused by hurricane Katrina. He has made a lasting impact on the lives of many including his fans, team, family, and countless others because of his phenomenal career and constant perseverance. Unfortunately Steve Gleason revealed that he had been diagnosed with amyotrophic lateral sclerosis in 2011. Amyotrophic lateral sclerosis, commonly known as ALS, is a terminal debilitating disease that impacts the nervous system weakening and prohibiting typical physical function. However Gleason does not allow this disease to control how he lives his life. He has lead a life that inspires others; he refuses to stop looking for a cure, views everyday, every minute, as a gift, and he treats it as such. It was said that (enter quote from fault in our stars) disease defines you and that is who you are, but this is not the case with Gleason. He has taken the opportunity to show others what our potential is and how today we are able to make a difference. The producers of this commercial use Steve Gleason because he is well …show more content…
The commercial is titled “Empowering.” This word has a very positive diction and connotation and most would agree that this commercial is named appropriately. While it may be making its product look good, it is also showing its audience that there are enumerable benefits that come with technological advancements. In addition, it could be addressing any counterarguments that people who are hesitant about the development of something that could get out of hand. However by using these examples of children and people who benefit from these achievements, no one in the right mind would deny them the opportunity to walk, talk, see, or hear that would be unforgivable and unsympathetic. Therefore it is clear to see that this commercial has been used to inspire and encourage the general public to help others and find a way to make this world a better place. From a more competitive perspective, Microsoft, the producer of the commercial, is trying to show the world the undiscovered world of technology and all the room for improvement. Its goal is to leave the ideology in their audience’s head that these dreamlike improvements are possibilities with their technology; in addition, it makes it seem that Microsoft is the “trend-setter” for the advancement of