Rhetorical Analysisi of a Technology
Rhetorical Analysis of a Technology The internet has become the new recreational area of the present and upcoming generations. Discourse communities have evolved greatly over time allowing users to redesign computer mediated communication. Each discourse community is made possible by the use of unique commonplaces where shared values and goals are identified. Active.com facilitates communication among athletes in our nation. Their community emphasizes competition, healthy nutrition and training. Through the use of this discourse community, athletes can take part of a team outside the local environment.
In 1998, the Active Network began as an online registration site for tournaments. The company mission is “to enhance the life of individuals worldwide through technology and marketing solutions that enable and encourage participation” (Dave Alberga). The network now process more than one million transactions of events each year (“Hystory”). Registration, sales, and donations are processed online which allows for paperless transactions, making for a more cost effective and environmentally friendly option. According to journalist S. Marks comment on this discourse community, “It 's among the Web 's best tickets to sports and fitness event registration, fitness advice, and more”. In the case of a charity event and fundraisers, members habitually make a decision to participate for the sole cause of serving. This allows members to support a certain event of interest in which they might not be physically participating in, but might offer their support through donations and promotional support through online networking.
Members of Active.com may take advantage of numerous tools offered to assist in enhancing athletic performance and improving overall health and fitness. Diet plans are customized for specific fitness and performance goals. There are also various fitness calculators included, ranging from those that calculate Body Mass Index (BMI) to pace rate and
In 1998, the Active Network began as an online registration site for tournaments. The company mission is “to enhance the life of individuals worldwide through technology and marketing solutions that enable and encourage participation” (Dave Alberga). The network now process more than one million transactions of events each year (“Hystory”). Registration, sales, and donations are processed online which allows for paperless transactions, making for a more cost effective and environmentally friendly option. According to journalist S. Marks comment on this discourse community, “It 's among the Web 's best tickets to sports and fitness event registration, fitness advice, and more”. In the case of a charity event and fundraisers, members habitually make a decision to participate for the sole cause of serving. This allows members to support a certain event of interest in which they might not be physically participating in, but might offer their support through donations and promotional support through online networking.
Members of Active.com may take advantage of numerous tools offered to assist in enhancing athletic performance and improving overall health and fitness. Diet plans are customized for specific fitness and performance goals. There are also various fitness calculators included, ranging from those that calculate Body Mass Index (BMI) to pace rate and
Cited: Dave Alberga. “About Active Network”. 2008. Active Network. Accessed October 15, 2010 from http://mediakit.activenetwork.com/About_Active_Network.htm “History”. 2010. Active Network. Accessed October 15, 2010 from http://www.activenetwork.com/about/corporate-overview/history.htm Susan J Marks. “Clicks and misses”. 2002. Bloomer Business Week. Accessed October 16, 2010 from http://www.businessweek.com/technology/content/apr2002/tc20020419_3319.htm “Our Communities Connect People with Things they Love to Do”. 2010. Active Network. Accessed October 15, 2010 from http://www.activenetwork.com/online-communities.htm Uwe Matzat. "Reducing problems of sociability in online communities: Integrating online communication with offline interaction". 2010. American Behavioral Scientist. Accessed October 16, 2010 from http://www.umatzat.net/matzat_ABS.pdf