Rhetorical Analysis
Purpose to sell
These days, makeup products have a big influence on every woman`s life. They are commonly believed to enhance women beauty, highlight their best features and make them feel more confident and accomplished. Makeup helps women to express their own creativity and individuality, to explore their nature and try out new looks. From the age of ten and older a lot of women use different kinds of make up at least few times a month; it might be just a lip gloss or a touch of mascara, but they all do that sooner or later. Since ancient times, women were already using coal and berries to make their appearance brighter and more attractive to other people, especially men. Since make up plays such an important role in the modern world, there occurred to be a lot of advertisements of beauty industry products everywhere: billboards, magazine and newspaper ads, special events and big posters in the related stores. Their purpose is to promote all kinds of various beauty products that women might want to use in order to look beautiful.
In this essay, I would like to discuss one of the most well-known cosmetics firms-Maybelline and the advertisement of their new product- “the rocket volume express” mascara. The ad appears in the Allure magazine from March 2013. According to the Wikipedia, the Allure magazine is a US women beauty magazine, and that says it all. On the cover of the issue, I was going through: the words “beauty” and “makeup” were used more than twice in such headings as “the ultimate celebrity makeup kit,” or “happy makeup and sunny new colors,” or “41 secrets of top beauty pros.” That is an obvious prove that everything in the Allure magazine is going to be about all kinds of various cosmetic and beauty products women use in their everyday life. I counted over fifty different advertisement promoting perfumes, anti-aging crèmes, mascaras, nail polish and other sometimes unnecessary products that women all over the planet are ready to spend money on.
These days, makeup products have a big influence on every woman`s life. They are commonly believed to enhance women beauty, highlight their best features and make them feel more confident and accomplished. Makeup helps women to express their own creativity and individuality, to explore their nature and try out new looks. From the age of ten and older a lot of women use different kinds of make up at least few times a month; it might be just a lip gloss or a touch of mascara, but they all do that sooner or later. Since ancient times, women were already using coal and berries to make their appearance brighter and more attractive to other people, especially men. Since make up plays such an important role in the modern world, there occurred to be a lot of advertisements of beauty industry products everywhere: billboards, magazine and newspaper ads, special events and big posters in the related stores. Their purpose is to promote all kinds of various beauty products that women might want to use in order to look beautiful.
In this essay, I would like to discuss one of the most well-known cosmetics firms-Maybelline and the advertisement of their new product- “the rocket volume express” mascara. The ad appears in the Allure magazine from March 2013. According to the Wikipedia, the Allure magazine is a US women beauty magazine, and that says it all. On the cover of the issue, I was going through: the words “beauty” and “makeup” were used more than twice in such headings as “the ultimate celebrity makeup kit,” or “happy makeup and sunny new colors,” or “41 secrets of top beauty pros.” That is an obvious prove that everything in the Allure magazine is going to be about all kinds of various cosmetic and beauty products women use in their everyday life. I counted over fifty different advertisement promoting perfumes, anti-aging crèmes, mascaras, nail polish and other sometimes unnecessary products that women all over the planet are ready to spend money on.