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Covergirl Advertisement Analysis

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Covergirl Advertisement Analysis
A Covergirl advertisement showing their newest product, “Clean Matte BB Cream “for oily skin, endorsed by Zendaya. The advertisement implies a negative message to their viewers that oily skin is a problem and needs to be corrected by the product. By using celebrity endorsement, focusing on the text and writing, and sending a contradictory message, this CoverGirl “Clean Matte BB Cream” advertisement featuring Zendaya, reveals society’s standard of an ideal woman to imply women’s natural faces are not good enough.

This image begins with white bold letters at the top of the page “CoverGirl: Easy, Breezy,

Beautiful Introducing Zendaya”. The ad is promoting CoverGirl new “Clean Matte BB Cream”. The image displays Zendaya as the main focus …show more content…
The image is framed to only show Zendaya’s face and the top of her blouse. Her face has a texture of unbelievably smooth and flawless skin. Her warm skin tone gives out a radiant glow. This image shares an unrealistic idea of a perfect woman. Zendaya shows to be a possible credible source of the product due to the fact she's wearing it, and her face seems to be perfect. Although being a celebrity doesn't make Zendaya an expert on makeup for oily skin. The advertisement brings in Zendaya as a marketable skill to lure customers to buy the product for her perfect looks, with no qualifications like being a dermatologist. An average woman’s face will appear to have blemishes surrounding the face, due to the fact that perfection does not exist. The viewer frequently contrasts their face and the advertisement to check whether it matches up. Sending the message to the reader, that their face is assumed to resemble the ad, and not how their face looks. Photoshopped image to give the unrealistic version of her, this influencing the audience desire to be as beautiful and perfect as Zendaya. CoverGirl shows through the ad that the idealistic woman is a tanned woman with long and luxurious hair, beautiful eyes, and a natural-looking face without flaws. The ad tells us that …show more content…
In blue and bold letters saying, “Introducing Zendaya”, seen as a new product, a new status of beauty to the world. Due to having oily skin, makeup tends to become oily and shiny. The text indicates that oily skin is not attractive for the viewer that produces as a problem for society. As an example of the text that a woman’s face is not good enough. The text of the ad shows that oily skin is a problem with some women, “Oily skin has met its matte!”, but CoverGirl New Clean Matte BB Cream is the solution. This ad considers making the reader feel good about themselves by introducing the product to solve their problems, but actually single out the women’s flaws of oily skin. The advertisement gives the viewer two options ; either buy the CoverGirl “Clean Matte BB Cream” and look perfect like model Zendaya or don't buy it and have oily skin. Indicates that unless the viewer buy CoverGirl “ Clean Matte BB Cream”, the viewer’s face will still be very oily and have flaws. Matte is a tool to give a shine free appearance that is perfect for oily skin. The ad includes “Fine micropowders. To let skin, breathe.” This quote indicates micropowder is useful by keeping oily skin shine free and helpful by not clogging up pores. The image tries to encourage the reader their face is not worthy by using text like, “You Were Born to Shine. Your Face Wasn't.” To imply on woman’s natural beauty with imperfections doesn't provide them with the
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