Retail Stores
Retail Stores
Amanda A Severing
BUS 235
June 2, 2013
Matthew Hufnagel
Retail Stores
Over the weekend I visited a Target store near my home, they sell a wide variety of home goods, clothing, toys and other miscellaneous items. This Target is about 2 miles from my home, it is in Sugarcreek, Ohio and is very accessible to my home.
I did what I like to call “people watching” while I was there to survey the types of people the shopped there. There truly was a plethora of people there, not really 1 demographic, though there were several families in the store.
Target’s main competition around my home is Wal-Mart, I feel that Target’s competitive position is offering a higher quality product for the same price, sometimes just a bit more in cost. Target’s main brands are: Mossimo clothing, Room Essentials for home goods and Archer Farms in their food department. The prices for Target brand’s is mostly always lower than the name brands that are also offered in the store. The competitive price makes me go back because the items that I can find in other stores are not often beaten in price; Target almost always has the best bang for your buck. “Overall, the buying process is extremely fast-paced today. Most respondents make their buying decisions within a few days. Buyers undertake a complex examination during that time. Many simply buy spontaneously. Yet even in this very short time, many customers prepare with great thoroughness,” (Clawien, 2013), this to me says that consumers take a lot of time deciding what to buy, I can also conclude that this includes where to shop, pricing mainly being the topic on everyone’s lips.
Target’s layout is very unique; everything flows, almost in a natural shopping habit. I always start off in the health care items and make my way counter clockwise around the store, seemingly going from the needs to the wants by the time I am out of the store when ending in clothing and handbags. The store always has their special
Amanda A Severing
BUS 235
June 2, 2013
Matthew Hufnagel
Retail Stores
Over the weekend I visited a Target store near my home, they sell a wide variety of home goods, clothing, toys and other miscellaneous items. This Target is about 2 miles from my home, it is in Sugarcreek, Ohio and is very accessible to my home.
I did what I like to call “people watching” while I was there to survey the types of people the shopped there. There truly was a plethora of people there, not really 1 demographic, though there were several families in the store.
Target’s main competition around my home is Wal-Mart, I feel that Target’s competitive position is offering a higher quality product for the same price, sometimes just a bit more in cost. Target’s main brands are: Mossimo clothing, Room Essentials for home goods and Archer Farms in their food department. The prices for Target brand’s is mostly always lower than the name brands that are also offered in the store. The competitive price makes me go back because the items that I can find in other stores are not often beaten in price; Target almost always has the best bang for your buck. “Overall, the buying process is extremely fast-paced today. Most respondents make their buying decisions within a few days. Buyers undertake a complex examination during that time. Many simply buy spontaneously. Yet even in this very short time, many customers prepare with great thoroughness,” (Clawien, 2013), this to me says that consumers take a lot of time deciding what to buy, I can also conclude that this includes where to shop, pricing mainly being the topic on everyone’s lips.
Target’s layout is very unique; everything flows, almost in a natural shopping habit. I always start off in the health care items and make my way counter clockwise around the store, seemingly going from the needs to the wants by the time I am out of the store when ending in clothing and handbags. The store always has their special
References: Clawien, Christopher. "3." The Retail Revolution – How Digital Technologies Change the Way We Shop. Inter One, 03 June 213. Web. 03 June 2013.